Associate Director, Audience Analytics

Omnicom Media; New York (NY); On-site; USD 117,000 - 143,000; Full time

Job summary

Omnicom seeks an Associate Director, Audience Analytics to act as a day-to-day contact on client teams, developing data-informed audience strategies across all media channels. You will leverage proprietary data, lead cross-functional collaborations, and accelerate the client’s addressable media approach with an entrepreneurial mindset and data-driven consultative capabilities.

You will engage with 3P/1P data sources, support data stack implementations, and present insights for media activations

Qualifications

• 7+ years industry experience in analytics/advertising
• 5+ years in integrated planning role in media, publisher/vendor, or communications
• Strong knowledge of BI/automation platforms and data visualization tools
• Experience with first/zero-party data ecosystems (3P/1P) and data governance
• Ability to lead client discussions and present actionable insights

Responsibilities

• Develop client-specific audience strategies and activation across data sources
• Lead data stack discussions with data providers and support first-party data implementation
• Manage day-to-day outputs for Audience Analytics with cross-functional teams
• Present profiling insights and recommendations for media activations
• Stay current on data capabilities and modelling methodologies; provide vendor POVs

Skills

Automation & BI platforms

Digital activation & programmatic

DMPs & CDPs

Cross-functional collaboration

Client relationship management

Excellent communication

Time management & organization

Strategic data analytics

Education

Bachelor’s/Advanced degree (implied experience in analytics)

Tools

Tableau

SharePoint

Google Analytics

DCM

IAS

Job description

The Associate Director, Audience Analytics, will act as a day-to-day point of contact on specific client teams focusing on developing robust data informed solutions to the client in collaborations with Client Solutions, Comms Strategy, Comms Design and Partnership teams and make sure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Associate Director, Audience Analytics is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s MarTech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach.

Responsibilities

• Development of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources
• Lead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc.
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement
• Ability to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams
• Responsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insights for media activations
• Keep client apprised of emerging data capabilities, modelling methodologies and measurement. Provide research vendor POVs, selection and RFPs, as appropriate
• Responsible for the best practice application of analytics approach, audience strategy creation and activation
• Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.

Required Skills and Experience

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV against each
• Strong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Desired Skills and Experience

• 7+ years industry experience
• 5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Experience with Pharma industry tools a plus: Syndicated data from Crossix, Swoop, IQVIA, Symphony Health, Crossix Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos)
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
• Excellent communication, organizational, and interpersonal

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.