Senior Analyst, Analytics/Insights

Interpublic; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Omnicom Media in New York is seeking a Senior Analyst, Analytics/Insights to drive growth through data-driven insights and actionable dashboards. You will collaborate with cross-functional teams and media partners to plan, execute, and evaluate marketing initiatives using advanced analytics and visualization tools.

The role requires 1+ year in marketing analytics with strong Excel, PowerPoint, and skills in R/SAS/SQL, plus experience with Google Analytics, Adobe, GTM, and Tableau/PowerBI.

Qualifications

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science.
• 1+ year of experience in marketing analytics with advanced Excel and PowerPoint.
• Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
• Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media tagging.

Responsibilities

• Extract, validate, and interpret data from multiple marketing platforms.
• Build automated dashboards (PowerBI, Tableau) and PowerPoint reports.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking.
• Derive key findings from analyzing diverse data sources and communicate results to senior analytics staff.
• Inform business decisions by integrating KPIs and benchmarks into dashboards and reports.

Skills

Excel

PowerBI

Tableau

Google Analytics

Adobe

DCM

GTM

SQL

R

SAS

SPSS

Google Data Studio

Datorama

Education

Bachelor's degree in Marketing/Media/Data Analytics

Tools

Tableau

PowerBI

Google Analytics

Adobe

Webtrends

GTM

SQL

Job description

## Senior Analyst, Analytics/InsightsApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16351**Agency:**Omnicom Media **Job Function:**Strategy and Planning **Job Subfunction:**Research and Insights**Job Description:**As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights, designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, leveraging expertise in data analysis, visualization, and mining techniques. Utilizing Excel, data visualization tools, and other technologies, you will uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM).**A Day in the Life:*** Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.* Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data.* Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively.* Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.* Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff.* Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions**What you will need:*** Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.* 1+ year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL).* Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).* Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging.* Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments.* Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights.$85,000 - $115,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*