Associate Director, Audience Analytics

Adelphi Group; New York (NY); On-site; USD 117,000 - 143,000; Full time

Job summary

Omnicom Media is seeking an Associate Director, Audience Analytics to drive data-informed audience strategies across client teams and media channels. You will leverage proprietary data platforms, collaborate with Client Solutions, Comms Strategy, and Partnerships to craft addressable media approaches and actionable insights.

This client-facing role requires strong analytics, stakeholder management, and the ability to translate complex data into recommendations.

Qualifications

• Experience with automation and BI platforms.
• Ability to translate data into actionable insights for stakeholders.
• Strong communication and presentation skills.

Responsibilities

• Develop client-specific audience strategies across 3P/1P data sources.
• Lead discussions with data providers for joint business plans.
• Oversee day-to-day client data analytics workflows and MMM/MTA reporting.
• Collaborate with cross-functional teams on planning and activation.
• Present profiling results with actionable media recommendations.
• Provide vendor and tool recommendations and RFP support.
• Apply best-practice analytics approaches to strategy and activation.
• Coordinate internally to ensure data-driven collaboration.

Skills

Automation platforms

Digital activation

DMPs & CDPs

Google Analytics

Tableau

Communication skills

Project management

Education

Bachelor's degree in a related field

Tools

Power BI

SharePoint

Excel

Job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Strategy and Governance

Job Description

The Associate Director, Audience Analytics, will act as a day-to-day point of contact on specific client teams focusing on developing robust data informed solutions to the client in collaborations with Client Solutions, Comms Strategy, Comms Design and Partnership teams and make sure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Associate Director, Audience Analytics is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s MarTech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach.

Responsibilities

• Development of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources
• Lead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc.
• Manage the outputs ofday-to-dayrequirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement
• Ability to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams
• Responsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insightsfor media activations
• Keep client apprised of emerging data capabilities, modelling methodologies and measurement. Provide research vendor POVs, selection and RFPs, asappropriate
• Responsible for the best practice application of analytics approach, audience strategy creation and activation
• Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.

Required Skills and Experience

• Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV againsteach
• Strong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc.
• Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools
• Ability to proactively drive the business forward (i.e.being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee directreports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues andvendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven problem solvingability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines underpressure

Desired Skills and Experience

• 7+ years industry experience
• 5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Experience with Pharma industry tools a plus: Syndicated data from Crossix, Swoop, IQVIA, Symphony Health,CrossixMedia Consumption (e.g.N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar,AdViews), Social Media Monitoring (e.g.NetBase,Sysomos)
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit theaudience
• Excellent communication, organizational,andinterpersonal

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

130,000

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.