Associate Director, Paid Search

IPG Health, LLC; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Omnicom Media in New York is seeking an Associate Director of Paid Search to lead high-impact search and social programs for multiple clients. You will mentor a talented cross-functional team, shape media strategies, and ensure flawless execution across channels.

The role emphasizes budgeting, performance optimization, and close collaboration with clients and partners. You will stay ahead of industry trends, develop best practices, and drive scalable campaigns that deliver measurable business

Qualifications

• Extensive account management and performance media experience.
• Proven leadership of cross-functional teams and mentorship.
• Strong experience in paid search and paid social campaigns over $1M annually.
• Ability to analyze attribution reports and optimize budgets.

Responsibilities

• Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team.
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives.
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients.
• Develop, document, and implement Paid search and social media best practices within client accounts; stay on top of latest digital trends.
• Oversee Asana for task management and team collaboration.
• Key participant in strategic media planning and execution.
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Search and Paid Social.
• Recognize and act on opportunities to grow business.
• Develop, document, and implement Paid media best practices within client accounts.
• Responsible for QA of initial campaign sell build outs; ensure tracking, budgets, audiences, creatives, and timing are correct.
• Oversee client budgets to ensure plans do not exceed Media Authorizations; report budgets and commissions to internal finance teams.
• Master, identify and communicate trends in search and client industries.
• Create and present case studies, POVs, etc.
• Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.).
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensure proper financial allocation.

Skills

Paid search management

Paid social advertising

Team leadership

Client relations

Budget management

Cross-channel planning

Tools

Asana

Nielsen

IRI

Job description

## Associate Director, Paid SearchApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R15369**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:****Position Overview**Who you are: A paid media expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.**Responsibilities*** Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team* Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives* Become an expert in the client’s business and builds trusted partnerships with all levels of clients* Develop, document, and implement Paid search and social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.* Oversee Asana for task management and team collaboration* Key participant in strategic media planning and execution* Accountable for oversight of team structure and all day-to-day operations within the team for Paid Search and Paid Social* Recognize and act on opportunities to grow business* Develop, document, and implement Paid media best practices within client accounts* Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)* Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams* Master, identify and communicate trends in search and client industries* Create and present case studies, POVs, etc.* Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)* Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation**Required Skills and Experience*** Substantial experience in account management, planning, and/or performance media experience* Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy* Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal* Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually* Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.* Extensive experience writing and presenting relevant information* Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.* Demonstrated ability to grow junior talent and help develop team skills / careers* Knowledge of all search and social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams* Ability to multitask and handle other duties as assigned**Desired Skills and Experience*** Agency experience preferred* Substantial managerial experience preferred120,000 - 130,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*