Associate Demand Generation Mgr.-Remote

Houghton Mifflin Harcourt Co; New York (NY); Remote; USD 68,000 - 85,000; Full time

Benefits offered by this job

13 paid holidays

Unlimited vacation

Flexible work environment

401K match

Wellness plan

Volunteer time off

Professional development

Employee Resource Groups

Job summary

Houghton Mifflin Harcourt Co is seeking an Associate Manager, Demand Generation to join the remote US team. You will design, plan and execute multi-channel campaigns to increase awareness, generate demand, accelerate pipeline and support sales with data-driven insights.

Collaborate with Brand, Product Marketing, Rev Ops and Sales to craft messaging, content and nurture programs; monitor performance, optimize funnel metrics and leverage engagement data across channels.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 2+ years of full-time marketing experience.
• Experience developing messaging across digital channels; writing campaign content.
• Excellent project management with ability to prioritize and meet deadlines.
• Comfortable balancing day-to-day execution and high-level strategy.
• Strong communicator who uses data to inform decisions.

Responsibilities

• Lead strategy, planning and execution of integrated, omni-channel campaigns to increase awareness, demand, and pipeline.
• Implement inbound/outbound campaigns (email, SEO, SEM, social, video, web, events); monitor performance and optimize.
• Collaborate with Brand, Product Marketing, Rev Ops, Sales to align messaging and priorities.
• Determine content needs and write material to support campaigns.
• Coordinate with Sales and Marketing teams to optimize prioritization and communication.
• Leverage customer engagement data and market insights to inform plans and test new campaigns.
• Support automated lead nurturing to scale for Sales and Customer Success.
• Monitor lead nurturing, scoring, routing and campaign effectiveness.
• Use testing strategies to refine customer-centric messaging and improve results.

Skills

Content marketing

Copywriting

Project management

Data-driven marketing

Education

Bachelor's degree in business/marketing

Job description

Title: Associate Demand Generation Mgr.-Remote

Location Designation:

Location: New York, NY, US, 10016

Job Requisition ID:17581

Additional Locations:

Remote Position (U.S.)

HMH is looking for a marketing expert to join our growing Demand Generation team. The Associate Manager, Demand Generation will support the strategy, planning and execution of integrated, lifecycle marketing campaigns to increase market awareness, generate demand, accelerate pipeline, and drive sales. Reporting to the Senior Director of Demand Generation, the ideal candidate must be a revenue-centric, data-driven marketer with proven success in designing inbound and outbound marketing strategies to support key business and marketing objectives.

A successful candidate will have a deep understanding of content marketing and how to leverage marketing channels to drive demand and support the customer across the customer journey. This individual will collaborate with a team of Demand Gen and Channel marketers, as well as cross-functional business partners (Brand & Creative, Product Marketing, Field Sales Marketing, Rev Ops, Sales, etc.) to design, execute, measure, and optimize effective demand generation programs.

This position will require an understanding of how to use customer engagement data, market trends, and sales/business insights to design cohesive, multi-channel marketing campaigns that unearth and drive demand that results in revenue.

Responsibilities:

• Work with Demand Gen team to lead the strategy, planning and execution of integrated, omni-channel marketing campaigns to increase market awareness, generate demand, accelerate pipeline, and drive sales


• Implement inbound and outbound campaigns incorporating email marketing, SEO, SEM, social, video, web, display, live/digital events, etc.; Closely monitor campaign performance and funnel conversion rates and optimize campaigns accordingly


• Support campaign strategy, including channel and tactical plans and campaign messaging in collaboration with Channel Marketing experts (Web Strategy, Marketing Automation, Paid Media, Social Media) and Brand & Creative partners


• Determine content required to support effective campaign strategies; Write content as needed


• Collaborate with Rev Ops, Sales, Sales Strategy, Product Marketing, and Field Sales Marketing to align on campaign prioritization, communication, and optimization


• Monitor customer engagement data, market trends, and sales/business insights to inform campaign plans; Leverage data to identify, launch and test new strategic marketing campaigns


• Collaborate among Demand Gen team to support automated lead nurture strategies to scale support for Sales and Customer Success and support overarching demand generation programs


• Monitor lead nurturing, lead scoring, lead routing, and campaign effectiveness data to continuously optimize demand generation programs


• Utilize campaign testing strategy to ensure customer-centric messaging and continuous optimization to improve campaign performance

Why Work with Us?

Join a growing and dynamic team that’s at the forefront of HMH’s transformation from an educational publisher to the largest K-12 ed tech company. In addition to the usual medical, dental, and vision, we offer a full suite of benefits to all employees.

• 13 paid holidays


• Unlimited vacation – and we mean it. Employees are encouraged to take the vacation they need to recharge.


• Flexible work environment - The Demand Generation team is fully remote, but if you live near one of our 7 offices and would like to work from there, you can do that.


• 401K match


• Wellness plan


• 2 days off per year to volunteer + a company led volunteer week


• Multiple opportunities for professional development


• 8 Employee Resource Groups (ERGs) - employee-led groups focused around particular shared interests, characteristics or life experiences. ERGs provide support, enhance career development, contribute to personal development, and promote inclusion in the work environment. HMH is committed to continuing to build a diverse workforce that reflects society, and the communities we serve. We are proud to be recognized by the Human Rights Campaign (HRC) Foundation Corporate Equality Index with the highest score of 100 and the designation as one of the Best Places to Work for LGBTQ+ Equality

What You Need to be Successful:

• Bachelor’s degree in business, marketing, or related field


• 2+ years of full-time marketing experience


• Experience developing compelling messaging and voice across all digital channels; Experience writing channel/campaign-optimized content (Excellent copy writing skills)


• Excellent project management skills with the ability to prioritize and shift workload to meet deadlines


• Comfortable with a balance of day-to-day execution and high-level strategy


• Excellent communicator and creative thinker with an ability to use data to inform decisions

Nice to Have:

• 2+ years of demand generation or integrated campaign planning experience


• Tactical, hands‑on experience with lead forecasting, reporting, and analysis


• Experience partnering with Business Development and sales teams to coordinate, communicate,

and deliver campaigns that resonate deeply with customers along buyer’s journey

Physical Requirements:

• Might be in a stationary position for a considerable time (sitting and/or standing).


• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.


• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.


• Must be able to collaborate with colleagues

Benefits and Salary Range:

Salary Range:$68,000to $85,000.Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.

ABOUT US: Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre‑K–12 education content, services, and cutting‑edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award‑winning children's books, novels, non‑fiction, and reference titles are enjoyed by readers throughout the world.

For more information, visit http://careers.hmhco.com

PLEASE NOTE: Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E‑Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Book Publishing, Channel Marketing, Media Publishing, Product Marketing, Publishing, Marketing, Education