Digital Marketing Analyst - Remote

Houghton Mifflin Harcourt Co; Portsmouth (NH); Remote; USD 60,000 - 75,000; Full time

Job summary

Heinemann, a division of Houghton Mifflin Harcourt (HMH), is seeking a Digital Marketing Analyst to drive data-driven insights for multi-channel campaigns. Remote role with a base in Portsmouth, NH, focusing on email, paid search, display, social, and web activity to optimize marketing strategy and performance.

You will develop dashboards, monitor campaigns in real time, and translate findings into actionable recommendations for both B2B and B2C segments within the K12 education market.

Qualifications

• Bachelor’s degree in Market Research, Statistics, Behavioral Sciences, Marketing or equivalent discipline OR appropriate combinations of experience and education.
• 3+ years analytics and/or marketing experience working on a digital focused team.

Responsibilities

• Understand web analytics concepts and metrics; pull insights to guide campaigns.
• Develop data visualizations and dashboards to present findings.
• Collaborate with Marketing, Product, and Sales to align on KPI targets and campaigns.

Skills

Web analytics concepts

E-commerce data literacy

Automated reporting

Communication skills

Self-motivation

Team player

Education

Bachelor's degree or equivalent

Job description

Select how often (in days) to receive an alert: Create Alert

Title: Digital Marketing Analyst - Remote

Location Designation:

Location: Portsmouth, NH, US, 03842

Heinemann, a division of Houghton Mifflin Harcourt (HMH), is looking for a data-driven, critical thinking, self-starter with strong analytical skills to join the team as a Digital Marketing Analyst. In this role, the Digital Marketing Analyst will provide insights to help guide the development of Marketing's digital strategy and campaign plans to support Heinemann revenue goals. The Digital Marketing Analyst will work cross-functionally with the Product Marketing Directors to set campaign objectives, success metrics, and detailed reports for all digital marketing campaigns. This person must be able to drive the strategy for omni-channel customer journeys, analyze and provide data & insights on those journeys once executed.

The Digital Marketing Analyst will provide reporting with detailed insights on campaigns to the Marketing organization that will lead to the optimization of Heinemann’s digital marketing strategy. This position will play an important role in discovering performance patterns within campaigns and report on trends and findings that will translate to actionable recommendations for the Marketing organization.

The Digital Marketing Analyst must understand and keep up on cutting edge industry trends for all digital channels including e-mail, paid search, display, social media, and web activity. This role will help drive strategy on future strategic marketing decisions across the organization, with a focus on brand equity, lead generation, and B2B and B2C K12 sales to both new and returning Heinemann customers.

CAMPAIGN ANALYSIS & INSIGHTS

• The Digital Marketing Analyst will understand the core concepts behind digital analytics, have knowledge of A/B and multivariate testing, and know how to pull insights from raw data sets, which will drive future operational execution.
• This person will work with cross-functional internal teams, and external partners to optimize performance and recommend actionable strategic plans (including A/B and multivariate testing) based on their insights and analysis.
• They will also monitor campaign performance in real time, identifying trends and analyzing the results to present back to project stakeholders, with the creation of campaign dashboards and reporting decks.
• The Digital Marketing Analyst will be a collaborator on digital marketing campaign strategy across all Heinemann digital platforms, specifically translating campaign goals into KPIs, and identifying key needle-moving initiatives for both the campaign at-large and individual tactics within.
• This person will be familiar and increase their industry knowledge on cutting edge best practices for all digital channels including email, paid search, programmatic display, and social media. This person will socialize these best practices internally with the Digital Marketing team and other marketing organization team members.
• This person will be responsible for creating documentation (including user flows, audience segmentation descriptions, and a digital marketing campaign brief) for the digital marketing strategy for campaigns in an organized, transparent way, from the planning stages through the operational execution of the campaign.

DATA VISUALIZATIONS

• Utilize business intelligence and analytics tools to develop data visualizations to support findings and trends of digital marketing campaigns.
• The Digital Marketing Analyst will take these visualizations and put them in presentable form to share with the larger marketing team and business unit.
• The goal of these presentations will be to inform future decisions and investments with data from digital marketing campaigns from a full 360 degrees view.

TRANSPARENCY & COLLABORATION

• Work in cross-functional team environment with other Marketers and Sales colleagues.
• The Digital Marketing Analyst will need to be transparent with campaign reporting and insights and will need to be able to both bring large groups of people together at a time for focused meetings and socialize results in a meaningful, actionable way.

Education Level and Relevant Experience

• Bachelor’s degree in Market Research, Statistics, Behavioral Sciences, Marketing or equivalent discipline OR appropriate combinations of experience and education
• 3+ years analytics and/or marketing experience working on a digital focused team

Knowledge and Skills (general and technical)

• Understanding of web analytics methodologies, terminology, and metrics.
• Strong ability to read and understand e-commerce and digital marketing data.
• Ability to build and automate reports that summarize data in a meaningful way.
• Excellent organization and communication skills.
• Self-motivated.
• Team player who is results oriented.

Physical Requirements

• Might be in a stationary position for a considerable time (sitting and/or standing)
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings

Benefits and Salary Range:

Salary Range: $60,000 to $75,000. Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate ’ s skills, experience, education and location.

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Boston
Job Segment: Book Publishing, Product Marketing, Media Publishing, Publishing, Marketing, Education