Sr Marketing Manager

Houghton Mifflin Harcourt Co; Evanston (IL); On-site; USD 72,000 - 90,000; Full time

Job summary

Houghton Mifflin Harcourt is seeking a State Adoption Senior Marketing Manager in Evanston, IL to create, develop and implement campaigns that support revenue objectives within the assigned area.

Under the guidance of the Senior Director of State Adoption Marketing Strategy, you will collaborate with colleagues across the company, adapt messaging for state markets, manage multi-channel tactics, and drive results through digital and print channels.

Qualifications

• Bachelor's Degree in Marketing, Education, or related field.
• Experience with traditional and digital marketing channels.
• Strong project management and written/verbal communication skills.

Responsibilities

• Develop state adoption marketing campaigns to support revenue goals.
• Collaborate across teams to align campaigns with HMH objectives.
• Adapt national messaging for designated state markets.
• Leverage multi-channel tactics including digital and print collateral, social media, email, events, and proposals.

Education

Bachelor’s Degree

Tools

Microsoft Office

Adobe Acrobat Pro DC

Salesforce

SharePoint

Job description

The State Adoption Senior Marketing Manager is responsible for creating, developing and implementing state and local adoption campaigns to support HMH revenue objectives within assigned area.

Under the guidance of the Senior Director of State Adoption Marketing Strategy, the position collaborates and works in partnership with colleagues across the company to ensure HMH solutions are positioned appropriately to meet state-called instructional materials bids, customer issues, and competitive market trends. The Sr. Marketing Manager follows best practices in creating campaigns with the most effective tactics and channels to achieve results.

High level summary and Realistic Preview of Job:

• Engages in strategy-based marketing campaign planning that drives toward revenue goals for assigned state, regional and local area
• Develop state adoption strategic marketing plans and drive execution across multiple channels to meet sales objectives including prework through local campaigns.
• Leverage multiple marketing tactics and assets, including digital and print collateral, social media, web presence, email, inside sales plans, specialized proposals, prospect events, presentations, etc.
• Adapt national messaging and targeted assets, when needed, to position for designated state market.
• Determine, then leverage HMH competitive differentiators to strengthen our position in targeted adoption campaigns.
• Collaborate with cross-functional teams to ensure campaign objectives align with targeted HMH goals.
• Demonstrate proficiency in the internal tools and applications utilized by HMH.
• Demonstrate understanding of products and their place in the market

What You Need to be Successful:

• Bachelor’s Degree
• 5 years marketing, sales and/or education industry experience
• Experience with traditional and digital marketing channels, including social media strategies and analytics
• Proficiency in using Microsoft Office, Adobe Acrobat Pro DC, Salesforce, SharePoint
• Strong project management skills, attention to detail, and ability to manage multiple deadlines
• Excellent interpersonal, verbal and writing skills

Nice to Have (Preferred, but not necessary)

• Minimum 5 years marketing, sales and/or education industry experience
• Marketing or Education Degree Preferred
• Craft or Wordpress CMS
• Experience Teaching

How We Work (Competencies)

• Values Differences
• Nimble Learning
• Action Oriented

Physical Requirements:

• Might be in a stationary position for a considerable time (sitting and/or standing).
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

Benefits and Salary Range:

Salary Range: $72,000to $90,000. Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K-12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Chicago
Job Segment: Media Publishing, Marketing Manager, Book Publishing, Publishing, Marketing, Education