Marketing Director

Houghton Mifflin Harcourt Co; Austin (TX); Presencial; USD 100 000 - 125 000; Tempo integral

Resumo da oferta

Houghton Mifflin Harcourt in Austin, TX seeks a Marketing Director to design and execute campaigns aligning with revenue and pipeline goals. You will partner with Sales, Customer Success, and Product Management to drive go-to-market initiatives and localize messaging for state campaigns.

You will lead strategy development, campaign execution, and data-driven messaging while leveraging competitive differentiators to accelerate opportunities in the assigned area.

Qualificações

• BA/BS in related field required
• Advanced marketing degree preferred
• 7+ years of experience in marketing or K12 education sector
• Proficiency in online marketing including email and social media
• Strong project management and attention to detail

Responsabilidades

• The Marketing Director is responsible for conceptualizing, creating, developing, and implementing campaigns to support revenue and pipeline objectives.
• Develop local state campaigns to compete in local adoption and fund initiatives.
• Extend national marketing through localized messaging and targeted campaigns.
• Collaborate with Sales, Customer Success, and Product Management to implement campaigns.
• Analyze program position nationally and craft regional messaging based on customer needs.
• Use data-driven decision making and prioritize initiatives.

Descrição da oferta de emprego

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The Marketing Director is responsible for conceptualizing, creating, developing, and implementing campaigns to support HMH revenue and pipeline objectives within assigned area. The Marketing Director is a key business strategist and partner to the HMH Sales Team. In addition, this position closely collaborates with Customer Success, and HMH's Marketing and Product Management Peers in key go to market initiatives.

This Marketing Director will focus on the following areas: developing local campaigns to support HMH’s ability to compete in local state adoption; address key state education and funding initiatives; extend national marketing efforts by localizing messaging; and help accelerate and extend existing sales opportunities through targeted campaigns in assigned area.

• Develop strategy-based marketing campaign planning that drives toward revenue goals for assigned state, regional and local area to ensure maximum return on marketing investment, resources, and sales revenue
• Define, manage, and execute campaign tactics to deliver the campaign strategy
• Analyze how programs are positioned nationally and develop targeted messaging based on regional customer needs.
• Use a data-driven approach to decision-making and prioritization.
• Internalize educational trends and initiatives
• Leverage HMH competitive differentiators to strengthen our position in campaigns
• Collaborate closely with Sales and Services to ensure campaign implementation

What You Need to be Successful

• BA/BS in related field required, advanced marketing degree, preferred.
• Self-starter with 7+ years of work experience in marketing or K12 Educational Industry Sector.
• Proficiency in online marketing techniques, including email and social media
• Proven ability to work in a fast-paced, deadline driven, collaborative climate channels
• Proficiency in Adobe Acrobat Pro DC
• Strong project management skills, attention to detail, and ability to manage multiple deadlines
• Excellent interpersonal, verbal and writing skills

Nice to Have

• Advanced Degree preferred
• Experience Teaching
• Proficiency in Sales Force
• Proficiency in Adobe InDesign
• Product demos (such as Brainshark or Camtasia)
• Video Editing

How We Work (Competencies)

• Values Differences
• Nimble Learning
• Action Oriented

Physical Requirements:

• Might be in a stationary position for a considerable time (sitting and/or standing).
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

Benefits and Salary Range:

Salary Range: $100,000to $125,000. Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate’s skills, experience, education and location.

Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.

Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.

Nearest Major Market: Austin
Job Segment: Marketing Manager, Online Marketing, Book Publishing, Interactive Marketing, Publishing, Marketing