Associate Brand Planning Director - Hybrid & Insight-Driven

Interpublic; Greenville (SC); Hybrid; USD 110,000 - 150,000; Full time

Job summary

EP+Co, part of Omnicom Advertising, is seeking an Associate Brand Planning Director to guide positioning and messaging strategies across a diverse client roster. You will help develop strategic and tactical plans and stay involved through the creative development process to ensure alignment with the strategy.

The role requires moving between intuition and rigor, collaborating with client teams, and leveraging advanced research methods to extract meaningful insights.

Qualifications

• 5+ years of work experience in strategic planning within an ad agency or strategic consultancy.
• Proven ability to provide clear and inspiring briefs and POVs to guide creative and media decisions.
• Integrated planning experience across multi-channel campaign executions.
• Strong communication, influencing and storytelling skills.

Responsibilities

• Works as a fully integrated member of the brand team, collaborating with account management and creative peers.
• Represents the client’s customers and acts as a brand steward in internal and client meetings.
• Creates inspiring and relevant briefs and provides clear briefings to creatives.
• Contributes to the development of integrated communications plans from annual planning to project-based asks.
• Recommends and implements research to aid consumer insights and strategic process.
• Monitors and interprets cultural and social trends relevant to the client’s business.
• Participates in new business development and pitches and supports day-to-day client needs.

Skills

Strategic planning

Integrated planning

Communication

Storytelling

Client management

Relationship building

Education

Bachelor's degree or MBA

Job description

EP+Co, part of Omnicom Advertising, is seeking an Associate Brand Planning Director to guide positioning and messaging strategies across a diverse client roster. You will help develop strategic and tactical plans and stay involved through the creative development process to ensure alignment with the strategy.

The role requires moving between intuition and rigor, collaborating with client teams, and leveraging advanced research methods to extract meaningful insights.