Brand Planning Director — Associate Strategy Lead

Interpublic

United States

On-site

USD 120,000 - 160,000

Full time

8 days ago

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Job summary

Omnicom Group’s EP+Co unit seeks an Associate Brand Planning Director who can blend intuition with rigorous analysis to solve complex marketing problems across brands. You’ll guide positioning and messaging, shape strategic and tactical plans, and stay engaged through the creative development process to ensure all deliverables remain on strategy.

You will collaborate with client teams and EP+Co peers, build inspiring briefs, and contribute to integrated campaigns while staying attuned to

Qualifications

5+ years in strategic planning, branding or connections planning in an ad agency or consultancy.
Proven ability to translate consumer insights into actionable briefs and strategic guidance.
Strong storytelling, communication and influencing skills.
Experience leading multi-channel integrated campaigns and working with clients.

Responsibilities

Collaborate with brand team, account management, and creative peers to integrate planning.
Represent the client’s customers and act as brand steward in meetings.
Create briefs for big brand solutions and niche tactical needs; brief creatives persuasively.
Contribute to development of integrated communications plans from annual planning to projects.
Introduce research to support consumer insights and present findings to teams and clients.
Monitor cultural trends and provide strategic implications to client teams.
Support new business development and client day-to-day expectations.