Associate Brand Planning Director

Interpublic; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Omnicom Group’s EP+Co unit seeks an Associate Brand Planning Director who can blend intuition with rigorous analysis to solve complex marketing problems across brands. You’ll guide positioning and messaging, shape strategic and tactical plans, and stay engaged through the creative development process to ensure all deliverables remain on strategy.

You will collaborate with client teams and EP+Co peers, build inspiring briefs, and contribute to integrated campaigns while staying attuned to

Qualifications

• 5+ years in strategic planning, branding or connections planning in an ad agency or consultancy.
• Proven ability to translate consumer insights into actionable briefs and strategic guidance.
• Strong storytelling, communication and influencing skills.
• Experience leading multi-channel integrated campaigns and working with clients.

Responsibilities

• Collaborate with brand team, account management, and creative peers to integrate planning.
• Represent the client’s customers and act as brand steward in meetings.
• Create briefs for big brand solutions and niche tactical needs; brief creatives persuasively.
• Contribute to development of integrated communications plans from annual planning to projects.
• Introduce research to support consumer insights and present findings to teams and clients.
• Monitor cultural trends and provide strategic implications to client teams.
• Support new business development and client day-to-day expectations.

Skills

Brand strategy

Strategic planning

Integrated planning

Consumer insights

Communication

Storytelling

Problem solving

Client relationships

Education

Bachelor’s degree or MBA

Job description

Agency: Omnicom Advertising | Job Function: Strategy and Planning | Job Subfunction: Strategy

Associate Brand Planning Director - EP+Co

EP+Co is looking for an Associate Director of Brand Planning who can move fluidly between intuition and rigor to solve complex marketing problems across numerous brands on our eclectic roster. This individual will collaborate with the client and EP+Co peers directly to guide positioning and messaging strategies, as well as help develop strategic and tactical marketing communications plans. They will also stay invested long after building the creative brief - providing input throughout the creative development process to ensure all client deliverables are "on strategy".

Responsibilities

• Works as a fully integrated member of the brand team, with particularly close cooperation and collaboration with account management and creative peers.
• Represents the client's customers and acts as a brand steward in internal and client meetings.
• Creates inspiring and relevant briefs (from big brand solutions to very niche tactical needs) and provides clear, persuasive briefings to creatives.
• Contributes to the development of integrated communications plans (from annual planning to project-based asks).
• Recommends and implements research that will aid in the consumer insight gathering and strategic process - seeing this process through from determining the appropriate methodology to confidently presenting actionable, relevant findings to internal and client teams.
• Monitors and interprets cultural and social trends relevant to the client's business to continuously provide insightful implications and conclusions.
• Participates in new business development and pitches in addition to supporting day-to-day client needs and expectations.

Characteristics of Candidate Likely to Succeed in this Role

• Has innate curiosity and aptitude to learn about any topic that arises in the client's business (or potential client, in the instance of new business).
• A self-starter who has enough experience to see a project from start to finish with little to moderate supervision, yet always with an open mind to continue learning.
• Is a tactful and sincere collaborator who solicits and welcomes ideas and input from others.
• Has the dedication to go above and beyond to consistently deliver high-quality product and service.
• Comfortable with chaos aka working in a well-intentioned, fast paced (and sometimes unstructured) environment.
• Desires to be part of a creative environment and is excited to not only be part of the creative process, but also client management and building strong client relationships.

Qualifications

• 5+ years of work experience in strategic planning (can span brand and connections planning), ideally within an ad agency or strategic consultancy.
• Past examples of your work demonstrating ability to provide clear and inspiring briefs, presentations, POVs to guide creative and media decisions.
• Integrated planning experience across multi-channel campaign executions.
• Ability to translate consumer understanding to insight.
• Strong communication, influencing and storytelling skills.
• Strong strategic thinking and problem-solving skills.
• Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.
• Proven ability to build relationships with clients and internal teams.
• Minimum of a Bachelors degree, MBA or equivalent business experience preferred.
• Not required, but also great: Past experience leading Hispanic market work.
• Robust data analytics skills.

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