Analyst, Programmatic

CMI Media Group; Northern (KY); Hybrid; USD 40,000 - 75,000; Full time

Job summary

CMI Media Group is seeking an Analyst, Programmatic to join our healthcare-focused team. In this role you will manage and optimize programmatic campaigns across platforms, monitor performance, and translate data into actionable recommendations.

You will collaborate with cross-functional teams, communicate insights to clients, and stay current with ad tech trends including Trade Desk. A strong analytical mindset and clear communication are essential.

Qualifications

• 2+ years of experience in programmatic advertising or digital media.
• Proficiency in programmatic platforms (DSPs, DMPs) and ad operations.
• Strong analytical skills and ability to translate data into insights.
• Healthcare industry experience is preferred but not required.

Responsibilities

• Execute and optimize programmatic campaigns; monitor performance and recommend improvements.
• Use analytics tools to extract insights and generate client reports.
• Collaborate cross-functionally to develop and implement programmatic strategies.
• Serve as a primary contact for clients regarding campaigns.
• Stay updated on ad tech and evaluate new technologies.

Skills

Programmatic advertising

Data analysis

Analytical mindset

Communication

Collaboration

Tools

Trade Desk

DSPs

DMPs

Ad operations

Job description

Brilliant Minds.
Big Hearts. Bold Opportunities.

Analyst, Programmatic - Cherry Hill, NJ - Chicago, IL - New York, NY - Parsippany, NJ - Philadelphia, PA

CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. With a commitment to innovation, data-driven strategies, and client success, we empower healthcare brands to connect with their target audiences and achieve meaningful results. Join our dynamic team and contribute to shaping the future of healthcare marketing. We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising campaigns for our healthcare clients. The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ability to thrive in a fast-paced, collaborative environment.

Key Responsibilities:

• Campaign Management: Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements.
• Data Analysis: Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients.
• Strategy Development: Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas.
• Client Collaboration: Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals.
• Ad Tech Knowledge: Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness.

Qualifications:

• 2+ years of experience in programmatic advertising or digital media.
• Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Trade Desk experience is preferred.
• Excellent communication and collaboration skills.
• Healthcare industry experience (preferred but not required).

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.