Associate AD, Marketing, Fan Experience

University of Wyoming; Laramie (WY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Generous retirement contributions

Excellent health coverage

Paid time off & holidays

Tuition waiver

Wellness and employee assistance

Job summary

University of Wyoming seeks an Associate AD for Marketing, Fan Experience & Engagement to oversee short- and long-term marketing strategies, fan experience, and branding for the Athletic Department. You will shape game atmosphere, student engagement, and sponsor activations to drive attendance and revenue.

You will collaborate across creative, communications, ticketing, and operations teams, develop game scripts, and manage advertising across media.

Qualifications

• Bachelor's Degree or equivalent combination of education and experience.
• Minimum 2 years of Marketing & Managing experience.
• Valid driver's license with a motor vehicle record compliant with university requirements.

Responsibilities

• Lead planning and execution of fan experience initiatives to strengthen loyalty and engagement.
• Collaborate with creative, communications, ticketing, operations, spirit, and sponsorship teams to deliver brand-consistent experiences.
• Develop game-presentation plans, scripts, and schedules coordinating entertainment, promotions, and sponsor elements.
• Develop promotional advertisements across digital and traditional media for the Athletic Department.
• Assist with budget planning and ensure compliance with university rules and regulations.

Skills

Marketing experience

Managing experience

Driver's license

Education

Bachelor's degree or equivalent

Job description

Associate AD, Marketing, Fan Experience & Engagement -Marketing & Branding

Join Our Campus Community!

Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today!

Why Choose Us?

• Generous Retirement Contributions: The State contributes over 15% of your gross salary. With your mandatory employee contribution, the total contribution toward your retirement plan exceeds 19%.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW's Benefits Summary.

JOB TITLE:

ASSOCIATE AD, MARKETING, FAN EXPERIENCE & ENGAGEMENT

JOB PURPOSE:

Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead and contribute to the planning, development, and execution of fan experience, game atmosphere and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans that ultimately increase attendance and generate revenue.
• Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Collaborate with our creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Develop detailed game-presentation plans, scripts, and production schedules while coordinating entertainment, promotional, recognition, spirit, student participation, and sponsor elements.
• Develop all Athletic Department promotional advertisements, including, but not limited to, all digital advertising as well as traditional media.
• Manages media trade program including, but not limited to, contracting/renewing media partners, buying/placing and trafficking all statewide media trade and cash advertising, assisting creative staff in the development process for advertising and assisting in discovery of new digital advertising opportunities.
• Coordinates marketing plans for all sports programs
• Oversees Athletic Department branding initiatives.
• Supervises spirit squad program.
• Coordinates community outreach events.
• Assists with budget planning.
• Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations.
• Assists with other duties/projects as assigned/directed.

MINIMUM QUALIFICATIONS:

• Education: Bachelor's Degree or equivalent combination of education and experience
• Experience: 2 years Marketing & Managing experience.
• Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP.

Experience Evaluation

Minimum experience requirements are evaluated on a full-time equivalent (FTE) basis. Relevant part-time experience will be prorated based on hours worked. For example, two years working an average of 20 hours per week is equivalent to approximately one year of full-time experience.

Applicants must include the average hours worked per week for all current and previous positions. Failure to provide this information may affect the evaluation of qualifications.

DESIRED QUALIFICATIONS:

• Master's degree
• At least 2 years of Intercollegiate athletics experience
• Understanding of NCAA rules & regulations
• Excellent interpersonal, oral & written communication skills.

REQUIRED APPLICATION MATERIALS:

Complete the online application. The department additionally requests candidates upload the following document(s) for a complete application:

1. Cover letter
2. Resume or C.V.
3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position).

This position will remain open until filled. Complete applications received by 11/11/2026 will receive full consideration.

WORK LOCATION:

On-Campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level.

WORK AUTHORIZATION REQUIREMENTS:

The successful candidate must be eligible to work in the United States, as sponsorship for any work authorization or work visas is not available for this position.

HIRING STATEMENT/EEO:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [e-mail].

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn more about Laramie by visiting About Laramie website.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range and the metropolitan Denver area. Laramie's beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/.

Additional Information:

Job Identification: 262966

Job Schedule: Full Time

Locations: 16 & Gibbon, Laramie, WY, 82071, US

Posted Salary Range: $65,004 - $75,000

Schedule (Hours Per Week): 40

Travel: Yes, 10%