Internet Marketing Manager

Genuine Parts Giant, Inc.; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Restaurant discounts

Job summary

Genuine Parts Giant, Inc. is seeking an Internet Marketing Manager to drive its digital strategy across automotive e-commerce platforms.

The role focuses on SEO, GEO, content creation, social media, and enhancing brand reputation while guiding a marketing team and coordinating with IT, content, and customer service. The ideal candidate will bring 5+ years in digital marketing, strong English communication, and experience with analytics tools to measure performance and inform strategy.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of digital marketing experience including SEO and e-commerce.
• Experience developing SEO strategies for websites or e-commerce.
• Familiarity with GEO and AI-powered search platforms is preferred.
• Experience managing social media, online communities, or customer review platforms.
• Experience with Google Analytics, Google Search Console, and marketing reporting tools.

Responsibilities

• Develop and implement the company’s digital marketing strategy based on objectives and budget.
• Lead SEO and GEO initiatives to improve visibility, traffic, and brand presence.
• Conduct market, keyword, competitor, and industry research to identify growth opportunities.
• Develop and optimize content for websites, blogs, landing pages, social media, and other channels.
• Build and manage social media strategies across major platforms.
• Monitor and manage brand reputation across third-party platforms and respond to reviews.
• Coordinate with internal teams to execute marketing initiatives and improve customer experience.
• Manage marketing projects and provide direction to staff.
• Monitor industry trends and emerging digital marketing opportunities.

Skills

Digital marketing

SEO

GEO

Content marketing

Social media

Brand reputation

Community management

Analytics

Leadership

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Google Analytics

Google Search Console

SEO tools

Job description

This is an opportunity to be part of a fast-growing company and help shape the future of the automotive aftermarket and beyond. We are looking for a strategic, results-driven, and hands-on Internet Marketing Manager to lead the company’s digital marketing initiatives.

The Internet Marketing Manager will be responsible for developing and executing marketing strategies across the company’s portfolio of automotive e-commerce websites, with a strong focus on SEO, Generative Engine Optimization (GEO), content development, social media, online community engagement, and brand reputation.

The ideal candidate should be able to develop overall marketing strategies while also managing day-to-day execution, coordinating with internal teams, and providing direction to supporting marketing staff.

Responsibilities

• Develop and implement the company’s overall digital marketing strategy based on business objectives and budget.
• Lead SEO and GEO initiatives to improve website visibility, organic traffic, search rankings, and brand presence across traditional and AI-powered search platforms.
• Conduct market, keyword, competitor, and industry research to identify marketing and growth opportunities.
• Develop, review, and optimize content for company websites, blogs, landing pages, social media, and other marketing channels.
• Build and manage social media strategies across platforms such as Facebook, Instagram, X, and TikTok.
• Maintain and promote the company’s presence on online automotive forums and communities, with a primary focus on Reddit.
• Monitor and manage customer reviews and brand reputation across third-party platforms, including responding to reviews and coordinating the resolution of customer concerns when appropriate.
• Coordinate with content, IT, customer service, and other internal teams to execute marketing initiatives and improve the online customer experience.
• Manage marketing projects and provide direction to marketing specialists, coordinators, or other supporting team members.
• Monitor industry trends, search-engine updates, AI search developments, competitor activities, and emerging digital marketing opportunities.
• Support additional marketing and business development projects as needed.

Key Skills

• Strong knowledge of digital marketing, SEO, GEO, content marketing, social media, and online reputation management.
• Experience managing online communities and forums, particularly Reddit.
• Knowledge of web analytics, keyword research, competitor analysis, and marketing performance measurement.
• Strong written and verbal communication skills, with the ability to create, review, and optimize marketing content.
• Strong project-management, organizational, and multitasking skills.
• Ability to analyze marketing data and translate findings into practical strategies and action plans.
• Strong leadership and collaboration skills, with the ability to coordinate with different departments and guide supporting team members.
• Strategic mindset with the ability and willingness to handle hands-on execution.
• Strong attention to detail, problem-solving skills, adaptability, and a customer-focused mindset.

Job Qualifications

• Bachelor’s degree in Marketing, Business, Business Administration, Communications, Public Relations, or a related field.
• 5+ years of professional experience in digital marketing, SEO, content marketing, e-commerce marketing, or a related field.
• Experience developing and implementing SEO strategies for websites or e-commerce businesses.
• Familiarity with GEO, AI-powered search platforms, and emerging search-marketing practices is preferred.
• Experience managing social media accounts, online forums, online communities, or customer review platforms.
• Experience with Google Analytics, Google Search Console, SEO tools, social media analytics, and other marketing reporting platforms.
• Experience coordinating marketing projects or providing direction to junior marketing staff is preferred.
• Familiarity with e-commerce platforms, online customer behavior, and conversion strategies.
• Experience in the automotive, automotive aftermarket, OEM parts, or related e-commerce industry.
• Strong English writing and editing skills are required.

About Us

We are one of the fastest-growing E-commerce companies in the automotive industry. We are the most trusted source on the internet for genuine (OEM) automotive parts and accessories by offering stellar customer service, quick delivery, and superior shopping experience. We've helped millions of people worldwide with car parts when their car breaks down, solved their concern on products and orders. Please visit our site

Some of our top-performing websites in our business portfolio are listed in Newsweek's "America's Best Online Shops 2025." These include:

• www.toyotapartsdeal.com
• www.hyundaipartsdeal.com
• www.moparpartsgiant.com

Read the full article here: Sport, Outdoor & Motor - Newsweek Ranking