Website Performance Manager | Team Charlie-Lima-Romeo

Team Velocity Marketing; Virginia (MN); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Remote work

Job summary

Team Charlie-Lima-Romeo, a remote, full-time employer, seeks a Website Performance Manager to own the website relationship for automotive dealership clients. You will drive proactive strategy, respond to inquiries quickly, and help grow the portfolio while keeping customers happy.

Ideal candidates bring automotive digital marketing or agency experience, knowledge of dealership operations, and strong skills in website analytics, SEO/SEM, Google Ads, Salesforce, HTML/CSS, and MS Office.

Qualifications

• BS/BA in related discipline or an equivalent combination of education and work experience.
• A minimum of 2–3 years' progressive experience in retail automotive digital strategy, automotive agency and/or automotive retail management.
• Demonstrated understanding of dealership operations and ability to work with all levels within the dealership, required.
• Demonstrated knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required.
• Demonstrated communication, interpersonal and relationship management skills.
• Working knowledge of Salesforce and MS Office (Word, Excel & PowerPoint).
• Working knowledge of HTML, CSS, website strategy and analytics.

Responsibilities

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs drive priorities and activities.
• Responsible for a full and/or complex account load.
• Speak with customers to understand and articulate user problems, triaging and prioritizing issues.
• Execute monthly reporting with KPIs, Google Analytics, SEO, and customer priorities.
• Assess and present new feature requests to leadership.
• Communicate priorities, timelines and guidance to customers.
• Leverage Salesforce to create product backlogs and track cases.
• Collaborate with Customer Success to drive portfolio growth and upsell opportunities.
• Retain external clients by managing progress and results of all accounts.
• Coordinate with inter-departmental teams to support dealer needs and streamline service.
• Provide recommendations on site performance and enhancements.

Skills

Digital marketing strategy

Relationship management

Data-driven thinking

Customer service

Team collaboration

Proactive self-starter

Education

BS/BA in related discipline or equivalent

Tools

Salesforce

MS Office

Google Analytics

HTML

CSS

Google Ads

Job description

Website Performance Manager | Team Charlie-Lima-Romeo

As a Website Performance Manager (WPM), you are the Website relationship owner for our automotive dealership clients. You will transform from the traditional ‘reactive’ to a ‘proactive’ mindset and will drive the vision and delivery of our website products. You will support and respond to all dealership inquiries quickly, solving most issues instantly. The customer will always feel as though you are there to help them. You will be responsible for product retention, while presenting both revenue and non-revenue generating enhancements. You will assist with portfolio application growth, finding ways to expand the relationship while also monitoring and maintaining customer happiness.

Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail management experience coupled with a solid understanding of dealership operations and strong working knowledge of website strategy and advertising.

This is a full-time, remote, salaried position. Candidates must reside in the Continental, U.S., Mountain or Pacific time zones highly preferred but ALL welcome to apply who can support 8:30AM-5:30PM (PST) business hours.

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs are the driving force behind every priority, decision, and activity
• Responsible for a full and/or complex account load
• Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues
• Execute monthly reporting with your customer to ensure a healthy and satisfied relationship. Reporting capabilities include, KPIs (engagement rates, lead submissions, and behavior), Google Analytics, Search Engine Optimization (including SME where applicable), and priorities and expectations provided by the customer
• Assess, prioritize, and present new feature requests received from your customers to leadership
• Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for
• Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency
• Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion and upgrades, to ultimately increase the lifetime value (LTV) of your customer
• Responsible for external client retention by working independently to effectively manage the progress and results of all accounts assigned within their portfolio
• Collaborate with inter‑departmental divisions (digital, creative services, etc.) coordinating priorities and requests needed to support both reactive and proactive support, and to provide streamlined service for the dealer
• Provide recommendations regarding site performance and enhancements in the form of creative services, third‑party advisements, design responsiveness, and more

Key Performance Indicators
KPIs are measured so that we can be sure the division is moving in the right direction at the right speed:

• Retention (Retention Rate)
• Engagement (Average Response Rate)
• Advocacy (NPS Survey Results)

Qualifications

• BS/BA in related discipline OR an equivalent combination of education and work experience
• A minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management experience
• Demonstrated understanding of dealership operations, proven experience and demonstrated ability to effectively work with all levels within the dealership, required
• Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required
• Demonstrated written, verbal, and phone communication, and interpersonal skills
• Demonstrated customer service skills and outstanding relationship management capabilities
• Highly motivated self-starter capable of working in a team environment
• Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven
• Demonstrated knowledge in using Salesforce
• Proficient with MS Office – Word, Excel & PowerPoint
• Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
• Solid analytical skills and data‑driven thinking
• Possess the skills and ability to work independently

Compensation
This position offers a competitive compensation package that includes an annual salary range of $65,000-$80,000 commensurate with experience, up to $15K in annual bonus/commission opportunities, as well as participation in company benefit offerings including medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.