Assistant Marketing Manager

EPITEC; Warren (MI); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading marketing firm in Warren, MI seeks an Assistant Marketing & Advertising Manager to enhance their certified used vehicle marketing strategies. This hybrid position focuses on directing daily operations while collaborating with diverse teams across GM. Ideal candidates will possess strong brand marketing experience, project management skills, and a customer-centric mentality, driving innovative marketing initiatives aligned with strategic goals. The firm values creativity and effective communication for successful campaign execution.

Qualifications

• 5+ years in consumer marketing or advertising.
• Ability to manage multiple projects efficiently.
• Strong project management skills.

Responsibilities

• Lead day-to-day tactical execution of marketing workstreams.
• Coordinate with internal GM partners for resource alignment.
• Track media and production budgets accurately.

Skills

Brand marketing experience

Agency experience

Proficiency in MS Office Suite

Understanding of certified pre-owned vehicle benefits

Project management skills

Oral and written communication skills

Education

Bachelor's degree or equivalent experience

Tools

CRM systems

Social platforms

Job description

Location: Hybrid - 3 days onsite - Warren, MI

Top Skills

• Brand marketing experience is highly valuable for this role
• Agency experience is highly preferred.
• Strong proficiency in MS Office Suite is essential, especially PowerPoint and Excel
• Workfront experience is a plus, but not required as training is available internally since the team migrated to it last year
• Site management is part of the position, but technical aspects are handled by the agency—no specialized technical knowledge required
• On-the-job learning is expected and supported, so candidates can pick up necessary tools and processes as they go
• Team size: 10 direct employees and approximately 10 contract employees; this role will involve daily interaction with both groups
• Work environment: Majority of the team is on-site, specifically supporting the Car Bravo team
• Role focus: This individual will be part of the Car Bravo team and will provide direction to the MRM team
• MRM team: A marketing-focused group that collaborates closely with Car Bravo
• This position will be split about 2/3 for brand marketing and 1/3 for site marketing/management
• Potential for assignment extension
• Day-to-day responsibilities include:
• Utilizing CRM systems and social platforms effectively
• Applying knowledge of the used car industry
• Understanding of certified pre‑owned vehicle benefits is important

The CarBravo team is seeking an Assistant Marketing & Advertising Manager to help bring to life a bold, creative, customer‑first marketing strategy certified used vehicle initiatives.

This position will work with a variety of groups and disciplines across GM and partner agencies. Prospective team members should exhibit a creative, forward‑thinking mentality with a strong sense of teamwork. Candidates should have a good understanding of how to manage implementation of an integrated consumer marketing campaign across multiple channels. The focus of this position is on tactical day‑to‑day execution of multiple marketing channels while assuring alignment with the overall brand and creative strategy. Familiarity with retail, CRM and consumer site management preferred.

Key Responsibilities

• Be Bold and Think Customer
• Maintain a positive, forward‑thinking mindset
• Challenge conventional thinking to help bring new, disruptive ideas to the marketplace
• Manage day‑to‑day tactical execution of the retail, CRM and consumer site workstreams, as well as other areas as opportunities arise
• Coordinate and support consumer website activities with the Digital Operations Specialist
• Work closely with multiple partner agencies on aligned channels
• Coordinate with creative agency to facilitate development and production of consumer marketing materials, including necessary approvals
• Coordinate with internal GM partners such as Global Marketing and Social COE to leverage all available resources and ensure adherence to GM requirements and processes
• Become a specialist on the used vehicle market including consumer, product, and competitive
• Coordinate and meet with any necessary internal and external partners to develop initiatives to enhance GM’s used car strategy
• Working closely with other team members, support implementation of an integrated dealer retail strategy and associated materials
• Work with other CarBravo team members to develop initiatives in support of team goals
• Track media and production budgets with accuracy and detail

Qualifications/requirements

• Bachelor's degree – If no degree open to equivalent experience
• 5+ years in consumer marketing or advertising
• A creatively consumer‑centric, results‑driven mentality
• Excellent project management skills and the proven track record to manage multiple projects at any given time
• Ability to deal with ambiguity and take charge to get things done
• Ability to synthesize site and marketing metrics and provide succinct summaries to share with larger team
• Proven time management skills with the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Excellent oral and written communication skills, demonstrably understanding and communicating with your audience (internal and external); presenting information effectively and succinctly; and communicating openly
• Advertising/Marketing agency experience helpful but not required
• Automotive experience preferred but not required