Assistant Store Manager: People-First Retail Leader

Rural King; Radford (VA); On-site; USD 45,000 - 63,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k) Matching

Employee Discounts

Career Growth

Leadership Training

Team Environment

Community Impact

Job summary

Rural King is seeking an Assistant Store Manager to help lead daily store operations while delivering an outstanding customer experience. This role partners with the Store Manager to drive sales, develop associates, oversee merchandising and inventory, ensure operational excellence, and create a safe, engaging shopping environment.

The Assistant Store Manager is a key leader responsible for coaching and developing associates, improving business performance, supporting recruiting and hiring

Qualifications

• 2+ years of retail leadership, supervisory experience preferred.
• Ability to lead, coach, motivate, and develop high-performing teams.
• Experience with retail operations, merchandising, inventory management, scheduling, and customer service.
• Strong communication, problem-solving, decision-making, and organizational skills.
• Proficiency with retail technology, POS systems, and inventory management software.
• Ability to work varied schedules, including evenings, weekends, holidays, and a 50-hour workweek based on business needs.
• Must meet federal requirements to qualify for a Federal Firearms License (FFL), when applicable.

Responsibilities

• Oversee daily retail operations, sales performance, inventory management, merchandising, pricing, and operational excellence.
• Monitor business performance and implement strategies to improve productivity, profitability, customer satisfaction, and store results.
• Ensure compliance with company policies, operational procedures, safety standards, and regulatory requirements.
• Support scheduling, labor planning, inventory accuracy, cash handling, shrink reduction, and loss prevention initiatives.
• Recruit, interview, hire, onboard, coach, and develop associates while building a positive, high-performing team.
• Conduct performance evaluations, provide coaching and recognition, and hold associates accountable for achieving expectations.
• Foster an inclusive work environment focused on teamwork, communication, continuous improvement, and career development.
• Lead by example while supporting succession planning and developing future store leaders.
• Deliver exceptional customer service by engaging customers, resolving concerns, and creating a positive shopping experience.
• Coach associates on customer engagement, service standards, and sales-driving behaviors.

Skills

Retail leadership

Coaching & development

Inventory management

Customer service

Communications

Tools

POS systems

Microsoft Office Suite

Inventory software

Job description

Rural King is seeking an Assistant Store Manager to help lead daily store operations while delivering an outstanding customer experience. This role partners with the Store Manager to drive sales, develop associates, oversee merchandising and inventory, ensure operational excellence, and create a safe, engaging shopping environment.

The Assistant Store Manager is a key leader responsible for coaching and developing associates, improving business performance, supporting recruiting and hiring