Assistant Store Manager — Lead Teams & Elevate Experience

Bath & Body Works; Williamsburg (VA); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

40% merchandise discount

DailyPay on-demand wages

401k with company match

Employee Assistance Program (EAP)

Paid time off

Parental leave

Tuition reimbursement

Scholarship opportunities

Stock Purchase program with discount

Job summary

Bath & Body Works is seeking an Assistant Store Manager to partner with the Store Manager in developing outstanding associates, delivering exceptional customer experiences, and driving growth across the store. You will be the front line of the leadership team, focusing on retail excellence and customer connection.

The role requires proven sales leadership and coaching capabilities, with a strong emphasis on customer-first selling, team development, and operational execution.

Qualifications

• Proven experience delivering sales, customer experience, and operational results in a fast-paced environment.
• Prior experience in a manager role, preferably in a retail setting.
• Thrives in a customer-first based retail environment.
• Ability to foster a customer-focused selling culture.
• Effective communication skills, being open to feedback, and the ability to adapt quickly.
• Ability to provide in-the-moment coaching to associates.
• Ability to de-escalate store and customer situations effectively.
• Must be available to work peak days and times, including varied shifts of evenings, weekends, and holidays.

Responsibilities

• Attract, hire, develop, inspire, and retain top talent.
• Set and reinforce clear and concise performance expectations, results goals, and accountability with all associates.
• Responsible for leadership tasks as delegated by the Store Manager including acting as Manager on Duty, when scheduled, to address customer experience, vendor relationship, or maintenance issues.
• Partner with the members of the Sales Leadership Team to support action plans that improve results and ensure effective execution of operational activities.
• Implement and sustain floorset direction to optimize the business and bring the product story to life.
• Perform opening and closing routines including execution of bank deposits, receipt of shipment, and interpret/disseminate company directives.
• Set the direction and goals for the day/shift when associates arrive for work.
• Provide individual and team performance feedback and recommendations to managers.
• Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus.
• Lead exceptional in-store customer experiences through demonstrating and modeling selling behaviors rooted in Our Values and elevated product knowledge.
• Create genuine connections with customers through uncovering needs, sharing product information, demoing products, and making personalized recommendations.
• Train, coach, reward, and motivate associates to improve selling and the customer experience.
• Reinforce selling expectations, performance, results, and accountability with all associates.
• All store positions require constant physical activity, including standing, walking, reaching, and lifting.
• Associates are expected to climb ladders, lift, reach, bend, and kneel to obtain products for customers and to maintain the visual appearance of the store.
• Associates should be able to lift 10 pounds consistently and up to 50 pounds.
• Consistently provide the most safe, clean, and engaging experience by adhering to all safety standards and expectations.
• Maintain our values, policies, and procedures.

Skills

Sales leadership

Customer experience

Leadership

Communication skills

Coaching

De-escalation

Adaptability

Education

High school diploma or GED

Job description

Bath & Body Works is seeking an Assistant Store Manager to partner with the Store Manager in developing outstanding associates, delivering exceptional customer experiences, and driving growth across the store. You will be the front line of the leadership team, focusing on retail excellence and customer connection.

The role requires proven sales leadership and coaching capabilities, with a strong emphasis on customer-first selling, team development, and operational execution.