Assistant Store Manager: Lead Brand Experience

VF Corporation; Salt Lake City (UT); On-site; USD 42,000 - 62,000; Full time

Job summary

The North Face is seeking an Assistant Store Manager in Salt Lake City to lead a team, deliver best-in-class customer experiences, and partner with the Store Manager to drive profitability through engagement, merchandising, and operations.

This role focuses on leadership, team development, and creating an inclusive, high-performing retail environment. The successful candidate will oversee daily store activities and help manage expenses while upholding brand standards.

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced environment.
• High School Diploma or equivalent preferred.
• Strong communication and leadership skills.
• Ability to stand for extended periods and perform physical tasks.

Responsibilities

• Lead, develop, and motivate a team to deliver best-in-class customer experience reflecting our brand values.
• Partner with Store Manager to drive profitability through engagement, merchandising, operations.
• In the Store Manager's absence, assume full responsibility for the store and onboarding.
• Provide ongoing training, feedback, and development to team members.
• Maintain visual merchandising standards and stockroom practices.
• Ensure compliance with all policies and operational standards.

Skills

Leadership

Coaching

Communication

Adaptability

Physical stamina

Tech proficiency

Education

High School Diploma or equivalent

Tools

POS systems

Retail software

Job description

The North Face is seeking an Assistant Store Manager in Salt Lake City to lead a team, deliver best-in-class customer experiences, and partner with the Store Manager to drive profitability through engagement, merchandising, and operations.

This role focuses on leadership, team development, and creating an inclusive, high-performing retail environment. The successful candidate will oversee daily store activities and help manage expenses while upholding brand standards.