Assistant Store Coach: Lead Talent & Guest Experience

Rally House; Denton (TX); On-site; USD 23,000 - 34,000; Full time

Job summary

Rally House is seeking an Assistant Coach to act as the Assistant Store Manager, supporting store performance and developing the team. You will own day-to-day operations, help train staff, coach performance, and ensure a guest-focused environment while adapting to changing priorities and supporting the Head Coach in driving store results.

The role requires 3+ years in retail with supervisory experience, and a degree is preferred.

Qualifications

• 3+ years of experience in retail and 1+ year in a supervisory or team lead role.
• Associates or Bachelor's degree preferred, relevant to retail management.
• Availability to work 40 hours per week including daytime, nights, weekends and holidays.
• Physical ability to stand, walk, lift up to 50 pounds and climb ladders.
• Focus on coaching, performance feedback and development of team members.
• Strong organizational and communication skills for store operations.

Responsibilities

• People partner with the Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.
• Operations: own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader-on-duty in the Head Coach's absence.
• Merchandising: lead execution of visual directives and seasonal transitions.
• Ensure fixture flow and product placement drive sales and ease of shopping.
• Maintain store organization and back-of-house standards.
• Coach Team Captains and Teammates on visual expectations.
• Service: own service execution and customer experience standards.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow-up.
• Reinforce consistency of service behaviors across all shifts.
• Results: support payroll planning and labor optimization.
• Analyze store performance and take action to improve results.
• Lead execution of special events and hot markets.
• Drive daily, weekly, and monthly performance goals.

Skills

Leadership

Coaching

Customer service

Team development

Store operations

Communication

Problem solving

Education

Associate or Bachelor's degree preferred

Job description

Rally House is seeking an Assistant Coach to act as the Assistant Store Manager, supporting store performance and developing the team. You will own day-to-day operations, help train staff, coach performance, and ensure a guest-focused environment while adapting to changing priorities and supporting the Head Coach in driving store results.

The role requires 3+ years in retail with supervisory experience, and a degree is preferred.