Assistant Store Coach: Lead, Develop & Drive Store Performance

Rally House; Baton Rouge (LA); On-site; USD 23,000 - 33,000; Full time

Job summary

Rally House is seeking an Assistant Coach to support the Store Manager in delivering exceptional customer experiences and driving store results. The role leads training, coaching, and daily operations while adapting to changing priorities and managing guest-focused standards.

The candidate will partner with leadership to attract and onboard talent, coach performance, and ensure policy adherence, safety, and merchandizing excellence across shifts.

Qualifications

• 3+ years of experience in retail.
• 1+ year in a supervisory or team lead role.
• Associates or Bachelor's degree preferred.
• Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events.

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.
• Own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader-on-duty in the Head Coach’s absence.
• Lead execution of visual directives and seasonal transitions.
• Ensure fixture flow and product placement drive sales and ease of shopping.
• Maintain store organization and back-of-house standards.
• Coach Team Captains and Teammates on visual expectations.
• Own service execution and customer experience standards.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow-up.
• Reinforce consistency of service behaviors across all shifts.

Skills

Leadership

Coaching

Customer-centric

Communication

Problem-solving

Team development

Education

Associates or Bachelor's degree preferred

Job description

Rally House is seeking an Assistant Coach to support the Store Manager in delivering exceptional customer experiences and driving store results. The role leads training, coaching, and daily operations while adapting to changing priorities and managing guest-focused standards.

The candidate will partner with leadership to attract and onboard talent, coach performance, and ensure policy adherence, safety, and merchandizing excellence across shifts.