Assistant Manager - Manager

Gleneagles Hospital; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Ophthalmology professional to enhance its brand image and attract patients through innovative marketing strategies. This role involves promoting a range of eye care services, building strong relationships with referral sources, and executing comprehensive marketing campaigns. You will engage in community outreach, manage marketing budgets, and analyze campaign performance to ensure successful patient flow. If you are passionate about healthcare marketing and want to make a significant impact, this opportunity is perfect for you.

Qualifications

• Strong communication and interpersonal skills essential for relationship building.
• Knowledge of marketing principles and healthcare industry is crucial.

Responsibilities

• Promoting eye care services and building relationships with referral sources.
• Planning and executing marketing campaigns across digital and offline channels.

Skills

Communication Skills

Interpersonal Skills

Marketing Principles

Healthcare Industry Knowledge

Organizational Skills

Budget Management

Market Research Techniques

Job description

A Marketing Ophthalmology job in a hospital generally involves promoting the hospital's eye care services to attract patients and enhance the hospital's brand image. This includes building relationships with referral sources, planning and executing marketing campaigns, and managing both online and offline marketing efforts.

Key Responsibilities:

• Promoting Eye Care Services:Actively promoting various eye care services offered by the hospital, including cataract surgery, LASIK, retina treatments, and other specialized procedures.
• Relationship Building:Establishing and maintaining strong relationships with referral doctors, optical stores, clinics, and corporate partners to increase patient flow.
• Marketing Campaign Planning and Execution:Developing and implementing comprehensive marketing strategies, including digital marketing (social media, online advertising) and offline campaigns (awareness events, campaigns, and outreach programs).
• Lead Generation and Management:Tracking leads generated from marketing activities and ensuring timely follow-up to convert potential patients.
• Content Creation and Management:Creating engaging and informative content for various marketing channels, including social media, website, and print materials.
• Performance Tracking and Reporting:Monitoring and analyzing the effectiveness of marketing campaigns and reporting on key metrics to measure success.
• Community Outreach:Representing the hospital at local events, community programs, and eye screening camps to raise awareness and build brand recognition.
• Collaboration and Coordination:Working closely with internal departments (clinical, medical, and administrative) to ensure smooth patient flow and seamless service delivery.
• Budget Management:Managing the marketing budget effectively and ensuring that all marketing activities are carried out within allocated resources.
• Market Research and Analysis:Conducting market research to understand trends, identify opportunities, and develop effective marketing strategies.

Skills and Qualifications:

• Strong communication and interpersonal skills
• Knowledge of marketing principles and strategies
• Understanding of the healthcare industry and ophthalmology practices
• Ability to work independently and as part of a team
• Good organizational and time management skills
• Ability to manage and track marketing budgets
• Understanding of market research and analysis techniques