Assistant Director, Theatre Marketing & Engagement

Playwright Co; Pennsylvania; Hybrid; USD 50,000 - 80,000; Full time

Job summary

Penn State Centre Stage seeks an Assistant Director of Marketing, Communications, and Engagement to lead marketing, audience development, public relations, and engagement for the Centre Stage program. The role develops campaigns for productions and events, leveraging analytics to broaden participation and strengthen reputation.

The candidate will manage brand messaging, produce media content, oversee the website and social channels, and cultivate university and community partnerships while

Qualifications

• Experience in marketing, communications, or public relations.
• Strong writing, editing, organizational, and project management skills.
• Experience with integrated campaigns, digital platforms, and content creation.
• Familiarity with website systems and analytics.

Responsibilities

• Lead marketing, audience development, public relations, and engagement for Penn State Centre Stage.
• Develop marketing plans for productions, events, and donor/alumni programs.
• Produce campaigns, playbills, newsletters, press releases, advertising, and multimedia content.
• Oversee Centre Stage website, social media, email marketing, and digital advertising.

Skills

Marketing strategy

Public relations

Digital marketing

Content creation

Analytics

Adobe Creative Suite

Project management

Education

Bachelor's in Marketing/Communications

Tools

Adobe Creative Suite

Website CMS

Social media management tools

Job description

Penn State Centre Stage seeks an Assistant Director of Marketing, Communications, and Engagement to lead marketing, audience development, public relations, and engagement for the Centre Stage program. The role develops campaigns for productions and events, leveraging analytics to broaden participation and strengthen reputation.

The candidate will manage brand messaging, produce media content, oversee the website and social channels, and cultivate university and community partnerships while