$54,060.00 – $78,444.00 per year University Park, PA Teaching & Education

Playwright Co; Pennsylvania; Hybrid; USD 50.000 - 80.000; Vollzeit

Zusammenfassung

Penn State Centre Stage seeks an Assistant Director of Marketing, Communications, and Engagement to lead marketing, audience development, public relations, and engagement for the Centre Stage program. The role develops campaigns for productions and events, leveraging analytics to broaden participation and strengthen reputation.

The candidate will manage brand messaging, produce media content, oversee the website and social channels, and cultivate university and community partnerships while

Qualifikationen

• Experience in marketing, communications, or public relations.
• Strong writing, editing, organizational, and project management skills.
• Experience with integrated campaigns, digital platforms, and content creation.
• Familiarity with website systems and analytics.

Aufgaben

• Lead marketing, audience development, public relations, and engagement for Penn State Centre Stage.
• Develop marketing plans for productions, events, and donor/alumni programs.
• Produce campaigns, playbills, newsletters, press releases, advertising, and multimedia content.
• Oversee Centre Stage website, social media, email marketing, and digital advertising.

Kenntnisse

Marketing strategy

Public relations

Digital marketing

Content creation

Analytics

Adobe Creative Suite

Project management

Ausbildung

Bachelor's in Marketing/Communications

Tools

Adobe Creative Suite

Website CMS

Social media management tools

Jobbeschreibung

Penn State’s School of Theatre seeks an Assistant Director of Marketing, Communications, and Engagement to lead marketing, audience development, public relations, and engagement for Penn State Centre Stage. The position develops marketing plans for productions, special events, and donor and alumni programs, using audience research and analytics to expand participation and strengthen the program’s reputation.

Responsibilities include

• managing brand identity and messaging
• producing campaigns, playbills, newsletters, press releases, advertising, and multimedia content
• editing The Callboard alumni newsletter
• overseeing the Centre Stage website, social media, email marketing, digital advertising, photography, videography, and web content
• cultivating University and community partnerships
• supporting grant proposals and fundraising
• coordinating media relations
• representing the program publicly

Applicants should have marketing, communications, or public relations experience, strong writing, editing, organizational, project management, and analytical skills, and experience with integrated campaigns, digital platforms, content creation, website systems, and Adobe Creative Suite. Performing arts, higher education, nonprofit, audience development, grant‑writing, or event experience is preferred.