Senior Director, Marketing & Communications (Alumni)

Upenn; Philadelphia (Philadelphia County); On-site; USD 111,000 - 124,000; Full time

Job summary

The University of Pennsylvania in Philadelphia is seeking a Senior Director of Marketing & Communications to lead integrated strategies that deepen student and alumni engagement and advance DAR priorities. You will shape messaging, digital content, and campaigns that reflect Penn's brand and strategic goals.

This senior role directs design, digital media, content, and campaign execution across Alumni Relations and collaborates with Penn Fund, Central Development, and schools to deliver

Qualifications

• Bachelor's degree and 7 to 10 years of experience or equivalent combination of education and experience is required.
• Experience leading integrated marketing and communications programs for a large organization.
• Strong leadership, strategic thinking, and cross-functional collaboration skills.

Responsibilities

• Lead development and execution of integrated marketing and communications strategies for students and alumni.
• Provide strategic counsel on messaging, audience engagement, channel strategy.
• Oversee digital media, content, and campaigns to ensure brand-aligned communications.
• Direct creative design and branding for alumni programs and campaigns.
• Lead and develop a multidisciplinary team across DAR marketing functions.
• Collaborate with Penn Fund, Central Development, and school partners to align priorities.

Skills

Marketing strategy

Communications strategy

Digital media

Creative direction

Team leadership

Education

Bachelor's degree

Job description

The University of Pennsylvania in Philadelphia is seeking a Senior Director of Marketing & Communications to lead integrated strategies that deepen student and alumni engagement and advance DAR priorities. You will shape messaging, digital content, and campaigns that reflect Penn's brand and strategic goals.

This senior role directs design, digital media, content, and campaign execution across Alumni Relations and collaborates with Penn Fund, Central Development, and schools to deliver