Theatre Marketing Lead: Campaigns & Analytics

Irish Repertory Theatre; New York, Northern (NY, KY); Hybrid; USD 71,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

403(b) retirement plan with 3% match

Generous paid time off

Complimentary Irish Rep tickets

Annual theatre ticket allowance

Travel reimbursement to Ireland

Job summary

Irish Repertory Theatre in New York City seeks an experienced Assistant Director of Marketing to turn strategy into coordinated campaigns, workflows, and measurable results across productions, digital platforms, audience development, and institutional priorities. The role collaborates closely with the Director of Marketing & Art Director in a dynamic, creative environment.

The position focuses on digital marketing, analytics, CRM, and audience strategy, with in‑person work at the Chelsea offices

Qualifications

• 5+ years of marketing experience with integrated campaigns and project management.
• Strong organizational skills and ability to manage multiple priorities.
• Strong digital marketing and analytical skills across CRM, email, paid media, social media, analytics.
• Excellent written communicator and editor of audience-facing copy.
• Experience collaborating across teams and with freelancers, agencies, consultants, or vendors.
• Willingness to become expert user of Spektrix, Dotdigital, and Craft CMS.
• Prior experience in theatre, arts, nonprofit, or cultural organizations is a plus.

Responsibilities

• Plan and execute integrated marketing campaigns across email, paid media, social, print, partnerships, and outreach.
• Manage campaign timelines, budgets, and marketing calendar, coordinating workflows across departments.
• Monitor ticket sales, audience behavior, and campaign performance to guide recommendations and reporting.
• Coordinate digital marketing activity and external partners, including CRM strategy and journeys.

Skills

Campaign management

Data analysis

Project management

CRM & email

Digital marketing

Audience development

Tools

Spektrix

Dotdigital

Craft CMS

GA4

Google Ads

Meta Business Suite

Figma

Adobe Creative Suite

Job description

Irish Repertory Theatre in New York City seeks an experienced Assistant Director of Marketing to turn strategy into coordinated campaigns, workflows, and measurable results across productions, digital platforms, audience development, and institutional priorities. The role collaborates closely with the Director of Marketing & Art Director in a dynamic, creative environment.

The position focuses on digital marketing, analytics, CRM, and audience strategy, with in‑person work at the Chelsea offices