Athletics Marketing Lead — Game Day & Growth

University of Pennsylvania

United (PA)

On-site

USD 50,000 - 58,000

Full time

6 days ago

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Benefits offered by this job

Health, Life, and Flexible Spending

Tuition benefits

Retirement plans

Time away from work

Wellness programs

Campus resources

Job summary

The University of Pennsylvania in Philadelphia is seeking an Assistant Director of Marketing to lead Penn Athletics' marketing and game presentation for 2-3 varsity sports, including women's basketball. The role focuses on revenue growth via ticket sales and sponsorships while enhancing the student and fan experience.

Reporting to the head of External Operations for DRIA, you will collaborate with campus partners, supervise student workers, and develop campaigns that energize home games and

Qualifications

Bachelor's degree and 1 to 2 years of experience or equivalent combination of education and experience is required.

Responsibilities

Serve as the primary marketing and game presentation lead for 2-3 varsity sports, including women's basketball.
Develop strategic marketing plans focused on revenue generation through ticket sales and sponsorship opportunities.
Collaborate with Penn Sports Properties to fulfill sponsorship needs and drive gameday promotions.
Coordinate student worker program, onboarding and training for work studies and interns.
Lead on-venue production and gameday assignments to create engaging atmospheres for all fans.
Other duties and responsibilities as assigned.

Education

Bachelor's degree

Job description

Reporting to the head of External Operations for DRIA, you will collaborate with campus partners, supervise student workers, and develop campaigns that energize home games and

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