Assistant Director of Marketing

University of North Carolina; Charlotte (NC); On-site; USD 54,000 - 61,000; Full time

Job summary

University of North Carolina is seeking an Assistant Director for Marketing within the Division of Student Affairs to develop and implement marketing and communications campaigns for multiple departments.

You will plan and direct campaigns, manage social media, web content, and creative services; coordinate video and copywriting, and assess outcomes to support student success.

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment.
• Four-year degree in marketing, communications, journalism, or related field.
• Excellent writing skills.
• Experience with web content management (Drupal/Wordpress preferred).
• Experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Exceptional people skills, organizational skills, and self-motivation; able to work in a deadline-driven environment.

Responsibilities

• Develops and executes strategic marketing and communications initiatives to advance university services and events.
• Plans and executes creative campaigns across editorial, print, digital, web, and video platforms.
• Advises and manages social media strategy and content.
• Facilitates production of print and digital design assets with in-house designers.
• Aligns activities with University branding standards and AP Style.
• Participates in committees to support student success initiatives.
• Commitment to the mission and values of Student Affairs.

Skills

Project management

Writing skills

Social media

Content creation

Editorial style

Organizational skills

Education

Bachelor's degree in marketing/communications

Four-year degree in marketing/communications/journalism

Tools

Drupal

WordPress

Adobe CC

Illustrator

Photoshop

InDesign

Job description

8:00 a.m. to 5:00 p.m., occasional evenings and weekends

Hours per week 40

FLSA Status

FLSA Status Exempt

Division

Department

Department Strategic & Success Initiatives (Adm)

Work Location

Work Location HRL 135

Salary Range

Salary Range $54,249 - $60,683

Primary Purpose of Department

Student Affairs Marketing and Communications ( SAMC ) provides impactful marketing, communication, and creative services in collaboration with our divisional and campus partners to engage the University community and promote student success.

Primary Purpose of Position

The Assistant Director for Marketing develops and implements marketing and communications campaigns for various departments in the Division of Student Affairs.

Responsibilities include, but are not limited to, planning and directing marketing campaigns, social media, web content management, creative services, video, copywriting/editing, and assessment.

Summary of Position Responsibilities

The successful candidate is a skilled project manager with demonstrated ability to direct multiple projects according to deadlines. This position also builds positive working relationships with multiple campus partners to promote services, programs, events, and facilities that impact student success.

Key responsibilities include:

• Develops and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
• Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
• Advises, develops, and executes strategy and content for social media.
• Facilitates the production of print and digital design assets with in-house staff designers.
• Aligns activities with University branding standards and AP Style.
• Participates in division and campus committees to help support the broader University’s commitment to student success.
• Commitment to the mission and values of Student Affairs.

Bachelor’s degree in a discipline related to the area of assignment, or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Education, Knowledge, Skills and Experience

• Four-year degree in marketing, communications, journalism, or a related field.
• Experience working in a University setting and marketing programs and services to a college student audience.
• Excellent writing skills.
• Experience with web content management (Drupal/Wordpress preferred), social media content creation and delivery, and video production.
• Experience with Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Exceptional people skills, organizational skills, and self-motivation; able to work in a deadline-driven environment.

Special Notes to Applicants

• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report.
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.

If time-limited please indicate appointment end date

Contact Information

9201 University City Blvd Charlotte, NC 28223

Required Documents

• Resume / Curriculum Vitae
• Cover Letter / Letter of Interest
• Contact Information for References
• Writing Sample