Director of Marketing

Macomb Community College; Warren (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Macomb Community College in Warren, MI seeks a seasoned marketing leader to design and execute an integrated strategy advancing enrollment, student success, and community engagement. The role oversees marketing, graphics, photography, videography, publications, web strategy, and digital campaigns.

You will collaborate with academic and administrative leaders, manage budgets and outside agencies, and measure performance with data to drive continuous improvement and institutional visibility.

Qualifications

• Seven years of progressively responsible professional marketing leadership experience.
• Administrative or consulting experience within higher education, nonprofit or public sector organizations preferred.

Responsibilities

• Designs and implements integrated marketing strategies aligned with institutional goals, market opportunities and available resources.
• Works collaboratively with academic and administrative leaders to develop annual marketing plans and strategic recruitment campaigns.
• Employs cost-effective, targeted and measurable marketing strategies utilizing digital media, web, email, print, outdoor advertising, video, photography and emerging communication platforms.
• Provides strategic leadership for web, search, email and social media initiatives to strengthen engagement, awareness and institutional reputation.
• Remains current on marketing trends, analytics and best practices to continuously improve marketing effectiveness.
• Utilizes market segmentation, research and audience insights to maximize campaign effectiveness and ROI.
• Establishes measurable performance indicators and evaluates campaign results to guide continuous improvement.
• Ensures consistency in institutional messaging, visual identity and brand standards across all communications.
• Participates on cross-functional teams to strengthen student recruitment, retention, engagement and the overall student experience.
• Oversees the functional areas of marketing, graphics, photography, videography, publications, student communications and online media coordination.
• Develops a collaborative, innovative culture while coaching and developing staff.
• Monitors competitive activity and higher education best practices to inform marketing strategies.

Skills

Marketing leadership

Strategic planning

Branding

Communications

Project management

Analytics

Budget management

Education

Bachelor's Degree

MBA

Job description

Job Function

Develops and leads the College's comprehensive annual marketing strategy to advance institutional priorities, strengthen brand awareness, support enrollment and student success, and enhance community engagement. Designs integrated marketing strategies that increase knowledge, preference and utilization of the College while cultivating prospective students, supporting current students, and strengthening relationships with alumni and community partners. Serves as the College's brand steward by promoting consistent messaging while encouraging creativity, innovation, collaboration and measurable marketing outcomes. Provides leadership for marketing, graphics, photography, videography, publications, student communications, website strategy, digital marketing, and social media.

Job Responsibilities

• Designs and implements integrated marketing strategies aligned with institutional goals, market opportunities and available resources.
• Works collaboratively with academic and administrative leaders to develop annual marketing plans and strategic recruitment campaigns.
• Employs cost-effective, targeted and measurable marketing strategies utilizing digital media, web, email, print, outdoor advertising, video, photography and emerging communication platforms.
• Provides strategic leadership for web, search, email and social media initiatives to strengthen engagement, awareness and institutional reputation.
• Remains current on marketing trends, emerging technologies, analytics, artificial intelligence and best practices to continuously improve marketing effectiveness.
• Utilizes market segmentation, research and audience insights to maximize campaign effectiveness and return on investment.
• Establishes measurable performance indicators and evaluates campaign results to guide continuous improvement and resource allocation.
• Ensures consistency in institutional messaging, visual identity and brand standards across all public-facing communications.
• Participates on cross-functional teams to strengthen student recruitment, retention, engagement and the overall student experience.
• Coordinates and evaluates institutional advertising and media placement strategies.
• Provides leadership for market research and competitive analysis to identify opportunities, community needs and changing market conditions.
• Oversees the functional areas of marketing, graphics, photography, videography, publications, student communications and online media coordination.
• Develops a collaborative, innovative and customer-focused culture while coaching, mentoring and developing staff.
• Monitors competitive activity and higher education best practices to inform marketing strategies.
• Manages marketing budgets, contracts and relationships with external agencies and vendors.
• Oversees all aspects of the College's public website, including design, content strategy, enhancements and governance.
• Implements project management and workflow practices to effectively prioritize competing institutional marketing requests.
• Serves as the lead communicator for College emergencies and closures while ensuring approved communication protocols are followed.

Education

Bachelor's Degree required, MBA or related graduate degree preferred.

Experience and Qualifications

Seven years of progressively responsible professional marketing leadership experience required. Administrative or consulting experience within higher education, nonprofit or public sector organizations preferred.

Working Hours and/or Working Conditions

SPECIAL CONDITIONS: Must be able to thrive in a changing environment; work collaboratively in a unionized setting; understand integrated marketing principles; demonstrate exceptional leadership, communication, project management and organizational skills; balance strategic, analytical, creative and operational perspectives; manage multiple priorities and budgets; and effectively utilize quantitative and qualitative data to achieve marketing results.

Supervision

SUPERVISION RECEIVED: Reports to the Vice President for College Advancement and Community Relations.

SUPERVISION GIVEN: Supervises supervisory/technical, clerical, and part-time and contract personnel as assigned.