Marketing Coordinator

Inside Higher Ed; Greensboro (NC); On-site; USD 51,500 - 54,843; Full time

Job summary

A higher education organization is seeking a Marketing Coordinator to develop engaging content and collaborate on marketing strategies. The role requires a Bachelor's degree and 2+ years of experience. Key tasks include creating promotional materials and analyzing marketing effectiveness. This position is based in Greensboro, NC, and offers a salary range of $51,500 - $54,843 per year.

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment.
• Minimum of 2 years of related industry experience.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Develop compelling written content for various platforms.
• Collaborate on marketing and communications plans.
• Create brand-compliant promotional materials.

Skills

Content Development

Collaboration

Social Media Engagement

Analytics/Reporting

General Administrative Tasks

Education

Bachelor’s degree in marketing, communications, journalism, or business

Tools

Illustrator

Photoshop

InDesign

Premiere

Job description

Overview

Join to apply for the Marketing Coordinator role at Inside Higher Ed.

Position open: 08/14/2025 – Close: 09/16/2025. FTE: 1.000. Work hours: 8 A.M. – 5 P.M., M-F; weekend or evenings as required for events.

About the University

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 undergraduate programs and over 200 graduate programs. UNCG is recognized for academic excellence, access, and affordability.

Position Details

Position Type: Staff

Functional Title: Marketing Coordinator

Position Classification Title: Public Communications Specialist

Career Banded Title: Public Communications Specialist

Open Date: 08/14/2025

Close Date: 09/16/2025

Responsibilities

• Content Development (Writing, Editing): Develop compelling and accurate written content for web, digital and print communications to engage prospective undergraduate Bryan School students and support strategic goals. Proofread and copy edit Bryan School marketing materials. Identify story opportunities and conduct interviews as needed with faculty, students, alumni, and other stakeholders. Other related duties, as assigned.
• Marketing Communications Plans: Collaborate with the Bryan School marketing team and stakeholders to develop marketing and communications calendars. Help develop and implement paid marketing campaigns. Leverage social media platforms, email marketing tools, and other channels to engage prospective students. Other related duties, as assigned.
• Promotional Materials (Design and Multimedia): Create attractive, brand-compliant promotional materials for print and web. Design materials for paid advertisements, social media, the web, and other communications. Identify opportunities to capture and share stories through photo and video; edit content for social media, web, and other communications. Other related duties, as assigned.
• Analytics/Reporting: Measure the effectiveness of marketing campaigns and content by collaborating with the Bryan School marketing team and campus stakeholders to gather data and create reports on efficacy.
• General Program Support: Complete administrative tasks as needed (scheduling meetings, responding to internal customers, etc.). Other related duties, as assigned.

Qualifications

• Minimum Qualifications: Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be from appropriately accredited institutions.
• Preferred Qualifications:
  • Bachelor’s degree in marketing, communications, journalism, or business
  • Minimum of 2 years of related industry experience
  • Ability to create content for and report on the efficacy of digital marketing, email, web, and social media
  • Excellent written, verbal, and interpersonal communication skills
  • Experience with graphic design and video editing tools such as Illustrator, Photoshop, InDesign, and Premiere preferred
  • Project management experience
  • Experience with CRM platforms

Additional Information

• Recruitment Range: $51,500 - $54,843
• Org #-Department: Dean's Office - BE - 11801
• FTE: 1.000
• FLSA: Non-Exempt
• Open to Close Dates, etc.: Noted above in Open Date / Close Date

Required Application Materials

• Resume
• Cover letter detailing personal qualifications as they relate to the position
• Link to a professional portfolio
• Writing samples
• List of references (at least three), including name, company, type of reference, email, and phone

Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted. Applications are not successfully submitted until an online confirmation number is received.

Note

Referral and additional job postings may be listed for related roles in Greensboro, NC.