Assistant Director, Direct Marketing

William & Mary; United States; Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary's Office of University Advancement seeks an Assistant Director, Direct Marketing to lead data-driven fundraising initiatives within the Annual Giving team in a hybrid Williamsburg, VA role.

You will manage data, develop strategy with the Director, and coordinate multi-channel solicitations across 15+ schools, driving results and continuous improvement while meeting deadlines and ensuring stakeholder alignment.

Qualifications

• Bachelor's degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook and PowerPoint and donor/constituent databases.
• Strong planning, organizational skills and ability to manage multiple projects with deadlines.
• Excellent written and oral communication skills.

Responsibilities

• Lead 20% relationship and project management: manage vendor relationships and timelines.
• Lead 70% strategic data analysis and reporting: collaborate with internal departments and external partners.

Skills

Strong analytical skills

Excellent interpersonal communication

Planning and organizational skills

Education

Bachelor's degree or equivalent education, experience, and training

Tools

MS Word

Excel

Outlook

PowerPoint

donor/constituent database systems

Job description

Job Requisition: JR101991 Assistant Director, Direct Marketing (Open)

Job Posting Title: Assistant Director, Direct Marketing

Department: CC00259 WM001 | WMUA | Annual Giving

Job Family: Staff - Communications

Worker Sub-Type: Regular (benefited)

Job Requisition Primary Location: Discovery 1

Primary Job Posting Location: Posting Location - William & Mary

Job Description Summary: We create the conditions for opportunity - human, financial, & experiential - by garnering and stewarding the resources that advance William & Mary.

The Assistant Director of Direct Marketing is a valued member of the Annual Giving team within the Office of University Advancement at William & Mary. The Annual Giving team advances philanthropy across all stages of engagement, from students and young alumni to 50th reunion donors and beyond.

The Direct Marketing team is responsible for developing, planning, executing, and evaluating fundraising and engagement strategies in partnership with more than 15 schools and units across W&M. Team members serve as the primary liaisons between partner representatives and internal and external stakeholders. The team supports partner goals through multi-channel, personalized solicitation and engagement strategies, manages relationships with key stakeholders, and analyzes results to inform future strategy and drive continuous improvement.

The Assistant Director, Direct Marketing is the team lead for data management within the team, which includes data analysis for all projects, strategy development, tracking metrics and reporting for all direct marketing efforts. The Assistant Director reports to and partners with the Director of Direct Marketing to develop annual program projections and objectives. They collaborate with colleagues to develop strategies and deliver direct marketing fundraising services for constituent area programs and recommend changes and enhancements to maximize program potential.

The Assistant Director will help foster a culture of belonging that provides opportunity for all people and perspectives. This is a hybrid position based in Williamsburg, VA, that offers a flexible work environment.

This position is classified as professional, meaning it is salaried and exempt from overtime. For benefits and leave purposes, this role falls under the "12‑month Professionals & Faculty" classification on the HR website.

Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php.

Salary: $50,000 to 55,000, commensurate with experience and internal alignment.

Required Qualifications:

• Bachelor's degree or equivalent education, experience, and training.
• Experience in MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to include follow-through and managing multiple projects in a deadline driven environment.
• Strong analytical skills, with the ability to analyze data, extract meaningful conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading and editing documents.

Preferred Qualifications:

• Experience working in marketing and/or fundraising in a complex environment.
• Experience planning and implementing integrated direct marketing campaigns, analyzing results and sharing key take-aways.
• A practicedunderstanding of generating reports and manipulating data.
• Experienceworkingwith database applications and CRM systems.
• AdvancedskillsinExcel, Tableau, PowerBI, or any other data visualization tools.
• ExperienceinworkingwithPython,C#,orothercommon programming languages.
• Understandingofthepowerofphilanthropyinhighereducationtheimpactithasonthefutureofhighereducation.

Conditions of Employment:

• Thispositionmayberequiredtoworkadditionalhoursbeyondthetypicalworkweek,toincludeeveningsandweekends.
• Flexibilityisamustwiththeabilitytotravelasneeded.

Job Duties:

• 20% - Relationship and Project Management:
• Provide input on recommended strategies and tactics, communicate project needs, resolve questions, and provide data and information to vendor. Manage deadlines with vendor to ensure University timelines are met.
• Partner with Director and Associate Director for direct marketing efforts to include internally and externally produced mailings.
• Work with other Direct Marketing team members to establish timelines, prepare data, track project progress, and identify and resolve roadblocks.
• Oversee proofing process for vendor and in-house projects.
• 70% - Strategic Data Analysis & Reporting:
• Partner with internal departments and external