Assistant Director, Direct Marketing — Data-Driven Fundraising

William & Mary; United States; Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary's Office of University Advancement seeks an Assistant Director, Direct Marketing to lead data-driven fundraising initiatives within the Annual Giving team in a hybrid Williamsburg, VA role.

You will manage data, develop strategy with the Director, and coordinate multi-channel solicitations across 15+ schools, driving results and continuous improvement while meeting deadlines and ensuring stakeholder alignment.

Qualifications

• Bachelor's degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook and PowerPoint and donor/constituent databases.
• Strong planning, organizational skills and ability to manage multiple projects with deadlines.
• Excellent written and oral communication skills.

Responsibilities

• Lead 20% relationship and project management: manage vendor relationships and timelines.
• Lead 70% strategic data analysis and reporting: collaborate with internal departments and external partners.

Skills

Strong analytical skills

Excellent interpersonal communication

Planning and organizational skills

Education

Bachelor's degree or equivalent education, experience, and training

Tools

MS Word

Excel

Outlook

PowerPoint

donor/constituent database systems

Job description

William & Mary's Office of University Advancement seeks an Assistant Director, Direct Marketing to lead data-driven fundraising initiatives within the Annual Giving team in a hybrid Williamsburg, VA role.

You will manage data, develop strategy with the Director, and coordinate multi-channel solicitations across 15+ schools, driving results and continuous improvement while meeting deadlines and ensuring stakeholder alignment.