Assistant Director, Digital Media (Athletics)

Ohio State University; Columbus (OH); Presencial; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental and vision coverage

Paid time off

Retirement plan

Descripción de la vacante

Ohio State University on the Columbus campus seeks an Assistant Director of Digital Media to lead its Athletics Marketing digital presence across official channels, YouTube, and emerging platforms. You will shape the department’s digital vision and ensure consistent brand representation across all platforms.

You will direct social media strategy, plan content, analyze analytics, mentor staff, and oversee the Athletics Digital Media student intern program to support daily content needs and

Formación

• Bachelor’s degree or equivalent experience with 2 years of relevant digital media experience.
• 2-4 years of progressive full-time experience in digital media, social media strategy, or related area.
• Ability to plan, execute and optimize digital content across multiple social platforms.

Responsabilidades

• Direct social media strategy and guide development of emerging digital platforms.
• Lead planning and execution of digital content strategies to support fan engagement and revenue goals.
• Collaborate with Creative Content, Marketing, Digital Marketing and Communications teams.
• Analyze digital analytics and performance metrics to inform content planning and platform optimization.
• Mentor and train staff and oversee the Athletics Digital Media student intern program.

Conocimientos

Social media strategy

Content planning

Audience engagement

Written communication

Verbal communication

Project management

Educación

Bachelor's degree or equivalent experience

Master’s degree (desired)

Herramientas

Social media analytics platforms

Content management tools

Short-form video workflows

Descripción del empleo

Job Description

Location: Columbus Campus

Time Type: Full time

Department: Athletics | Digital Media

The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media. Reporting to the Director, Digital this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.

The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives. Responsibilities include directing social media strategy and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing, Digital Marketing and Communications teams.

The Assistant Director will analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization. Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels.

Additionally, the Assistant Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities. The Assistant Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.

Minimum Required Qualifications

Bachelor’s degree or equivalent experience. 2 years of relevant experience required. 2-4 years of relevant experience preferred. Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area. Demonstrated experience developing and executing digital content strategies across multiple social platforms, along with strong written and verbal communication, organizational, and analytical skills. Proven ability to manage multiple projects in a fast-paced environment and collaborate effectively with creative, communications, and marketing teams. Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities.

Desired Qualifications

Master’s degree in a related field. Experience working in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment. Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms. Experience overseeing student staff, interns, or part-time contributors.

Additional Information

Function: Marketing and Communications

Sub-Function: Social Media

Career Band: Specialized

Career Level: S2

Location: Schottenstein Center (0081)

Position Type: Regular

Scheduled Hours: 40

Shift: Varying Shifts

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

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The university is an equal opportunity employer, including veterans and disability.

At Ohio State, you'll find work that inspires you. We offer roles and growth opportunities in countless fields and specialties - including a job that's right for you.

Starting day one: Comprehensive benefits.

Ohio State benefits give you options to take care of what matters most to you - and opportunities to make adjustments as your life and needs change, including:

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

Why work at Ohio State?

As Buckeyes, we accomplish more together. No matter your role, you'll be part of creating what people need now: pathways to education, research and health care.

Working at Ohio State means you're part of a team with a strong sense of community and an unwavering commitment to excellence - and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together.

By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you.