Assistant Director, Digital Media

Ohio State University; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Ohio State University is seeking an Assistant Director of Digital Media within the Athletics Marketing unit to lead the department’s digital presence across official channels, YouTube, and emerging media. You will shape the department’s digital vision, oversee content strategies to support fan engagement and revenue goals, manage social media and analytics, and mentor student interns.

This role requires collaboration with Creative Content, Marketing, Digital Marketing and Communications teams

Qualifications

• Bachelor’s degree or equivalent experience; 2 years of relevant experience required.
• 2–4 years of progressive full‑time digital media experience.
• Proven ability to plan and execute digital content strategies across multiple social platforms.
• Strong written and verbal communication, organizational, and analytical skills.
• Willingness to work nights, weekends, and holidays for athletics events and priorities.

Responsibilities

• Lead planning and execution of digital content strategies to support fan engagement.
• Direct social media strategy across official channels and emerging platforms.
• Collaborate with Creative Content, Marketing, Digital Marketing and Communications teams.
• Analyze digital analytics and performance metrics to inform content planning.
• Oversee the Athletics Digital Media student intern program and mentorship.

Skills

Social media strategy

Content planning

Audience engagement

Written communication

Verbal communication

Project management

Data analytics

Education

Bachelor’s degree or equivalent

Master’s degree (desired)

Tools

Social media analytics platforms

Content management tools

Short-form video workflows

Emerging digital platforms

Job description

Job Title: Assistant Director, Digital Media

Department: Athletics | Digital Media

Job Description

The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media. Reporting to the Director, Digital this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms. The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives. Responsibilities include directing social media strategy and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing, Digital Marketing and Communications teams. The Assistant Director will analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization. Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels. Additionally, the Assistant Director oversees the Athletics Digital Media student intern program, offering mentorship and hands‑on learning experiences that support daily content needs and departmental priorities. The Assistant Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint.

Minimum Required Qualifications

Bachelor’s degree or equivalent experience. 2 years of relevant experience required. 2‑4 years of relevant experience preferred. Two to four years of progressive full‑time experience in digital media, social media strategy, content planning, audience engagement, or a related area. Demonstrated experience developing and executing digital content strategies across multiple social platforms, along with strong written and verbal communication, organizational, and analytical skills. Proven ability to manage multiple projects in a fast‑paced environment and collaborate effectively with creative, communications, and marketing teams. Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities.

Desired Qualifications

Master’s degree in a related field. Experience working in collegiate athletics, higher education, sports, entertainment, or another fast‑paced fan‑facing environment. Familiarity with social media analytics platforms, content management tools, short‑form video workflows, and emerging digital platforms. Experience overseeing student staff, interns, or part‑time contributors.

Function: Marketing and Communications
Sub‑Function: Social Media
Career Band: Specialized
Career Level: S2

Additional Information

Location: Schottenstein Center (0081)
Position Type: Regular
Scheduled Hours: 40
Shift: Varying Shifts

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post‑offer process.

The university is an equal opportunity employer, including veterans and disability.

At Ohio State, you’ll find work that inspires you. We offer roles and growth opportunities in countless fields and specialties — including a job that’s right for you. Ohio State benefits give you options to take care of what matters most to you — and opportunities to make adjustments as your life and needs change, including:

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

As Buckeyes, we accomplish more together. No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care. Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence — and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together. By joining Ohio State, you become part of a top‑20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you.