Digital Media Lead, Athletics Marketing

Ohio State University; Columbus (OH); Vor Ort; USD 70.000 - 95.000; Vollzeit

Zusammenfassung

Ohio State University is seeking an Assistant Director of Digital Media to shape the department’s digital presence across Athletics channels, YouTube, and emerging platforms. You will lead content strategies, collaborate with Marketing and Communications, and mentor student interns to support daily content needs and priorities.

You will analyze analytics to inform decisions, train staff on best practices, and ensure a consistent voice and brand storytelling across all digital channels for fan

Qualifikationen

• Bachelor's degree or equivalent experience; 2 years of relevant digital media experience.
• 2–4 years of progressive full-time experience in digital media or social media strategy.
• Proven ability to manage multiple projects in a fast-paced environment and collaborate with teams.
• Willingness to work nights, weekends, and holidays as needed.
• Strong written and verbal communication, organizational and analytical skills.

Aufgaben

• Lead digital media strategy and oversee content across official Athletics channels.
• Direct planning and execution of digital content to support fan engagement and brand storytelling.
• Align digital initiatives with broader marketing goals with Creative Content, Marketing, Digital Marketing and Communications.
• Analyze analytics, user behavior, and performance metrics to inform content planning.
• Provide training and best-practice guidance to staff to maintain a consistent voice.
• Oversee Athletics Digital Media student intern program and mentorship.

Kenntnisse

Social media strategy

Content planning

Audience engagement

Analytical skills

Verbal & written communication

Project management

Ausbildung

Bachelor's degree

Tools

Social media analytics platforms

Content management tools

Video editing workflows

Jobbeschreibung

Ohio State University is seeking an Assistant Director of Digital Media to shape the department’s digital presence across Athletics channels, YouTube, and emerging platforms. You will lead content strategies, collaborate with Marketing and Communications, and mentor student interns to support daily content needs and priorities.

You will analyze analytics to inform decisions, train staff on best practices, and ensure a consistent voice and brand storytelling across all digital channels for fan