Online Assistant Director of Marketing

Ohio State University; Columbus (OH); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision coverage

Paid time off

Retirement plan

Résumé du poste

The Ohio State University Online Marketing team is seeking an Assistant Director of Online Marketing to shape strategy, lead a team, and accelerate online enrollment across programs.

Reporting to a Marketing Director, you’ll manage paid and organic campaigns, optimize the university website, and ensure data-driven decisions and strong ROI while collaborating across departments.

Qualifications

• Bachelor’s degree required or 4 years’ related experience in lieu of a bachelor’s degree.
• 5 years in marketing or related field with higher education experience preferred.
• Experience in leading a marketing team and in strategic communications.

Responsabilités

• Lead online marketing strategies to grow online programs and enrollment.
• Direct a team of online marketing managers across channels and assets.
• Managing a significant marketing budget with data-informed decisions.
• Collaborate with college and program partners to align enrollment goals.

Connaissances

Leadership

Marketing strategy

Team management

Data analysis

Online marketing

Performance marketing

Formation

Bachelor's degree

Master's degree

Outils

Marketing automation

Email marketing

Analytics tools

Description du poste

Screen reader users may encounter difficulty with this site. For assistance with applying, please contact [e-mail]. If you have questions while submitting an application, please review these frequently asked questions. Current Employees and Students: If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process. Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application.

Job Title: Online Assistant Director of Marketing

Department: Ohio State Online | Online Enrollment

Reporting to an Ohio State Online Marketing Director or Associate Marketing director and serving as a leader within the marketing team, the Assistant Director of Online Marketing plays a key role in shaping and accelerating the marketing vision and strategy to grow online students and programs at Ohio State.

The Assistant Director of Online Marketing works within their team to provide leadership, direction, and creative solutions for the key areas of online marketing including, but not limited to, market positioning, paid and organic marketing elements, marketing communication to prospective students, and analyzing and elevating marketing return on investment, all critical to Ohio State's ability to advance how the institution serves the nontraditional learner and meets current and future workforce demands. They implement the strategy and lead a team to achieve placing the university in its optimal position to meet online enrollment goals. The Assistant Director will be an influencer in the overall strategy of the website, ensuring it is always optimized to attract prospective students and evolving with the needs of the target audience. For new online programs, the Assistant Director will be developing the strategies needed to get their program(s) ready to market to a new target audience, including ensuring the webpages are ready, target audience identified, a marketing plan in place and marketing assets have been created. The Assistant Director of Online Marketing leads a team of online marketing managers to create diversified marketing campaigns that yield a quantifiable and significant return on marketing investments across channels. They may also manage other marketing team members who specialize in various areas such as email, content, specialist work and social media management. Their leadership and management of their respective parts of the marketing team will set the tone on the culture and accountability needed to drive interest in online programs. This role will have responsibility for managing a portion of a significant marketing budget and be a positive influence on the fiscal performance of the programs assigned. Their portion of the marketing budget will be significantly larger than almost every other area within Ohio State. The Assistant Director will be a good financial steward and ensure marketing strategies are data-informed when leveraging innovative paid and organic marketing tactics to separate Ohio State's online offerings from its competitors. It is important that the Assistant Director of Online Marketing understand how to compile and analyze existing data while also evolving tracking and reporting as global marketing tracking trends evolve. There will be accountability for delivering key online performance metrics. This role will be responsible for maintaining key relationships within Ohio State with college and program partners along with constituents within other departments within Ohio State and Ohio State Online. They will work closely with marketing directors and other key functions within Ohio State Online to build cohesive enrollment strategies. This role will also play an influencer role in the relationship with the digital agency and other key agency partners to ensure there is a strong relationship and performance results.

Required Education and Experience: Bachelor’s degree required or 4 years’ relevant experience in lieu of a bachelor’s degree 5 years in marketing or related field. Experience in higher education marketing and strategic communications; lead generation performance marketing; market analysis; marketing automation; people management. Broad knowledge and expertise in the marketing funnel, developing strategies, and people development.

Desired Education and Experience: Master’s degree in relevant discipline preferred. 8 years of experience preferred. Enhanced Experience and Knowledge in areas indicated above. Broad knowledge and expertise in all aspects of marketing, higher education, managing a team, and working collaboratively within a large enterprise.

Additional Information: The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc. Function: Marketing and Communications Subfunction: Online Marketing Band: Managerial Level: 2 Location: Mount Hall (0311) Position Type: Regular Scheduled Hours: 40 Shift: First Shift Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions. The university is an equal opportunity employer, including veterans and disability. At Ohio State, you’ll find work that inspires you. We offer roles and growth opportunities in countless fields and specialties — including a job that’s right for you. Ohio State benefits give you options to take care of what matters most to you — and opportunities to make adjustments as your life and needs change, including:

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.


• Paid time off, including sick and vacation time and 11 holidays.


• State retirement plan or an alternative retirement plan, both with generous employer contributions.

No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care. Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence — and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together. By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you. Review the Frequently Asked Questions for details on using Workday and submitting your application.