Assistant Director, Digital Content & Social Media

Glen Oaks Community College; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Glen Oaks Community College seeks an Assistant Director of Communications & Marketing – Digital Content to lead social media strategy, storytelling, and content creation, while supporting the college website for recruitment and marketing.

Reporting to the Executive Director, the role plans, publishes, and evaluates content across digital platforms, collaborating with campus partners to tell Glen Oaks stories and strengthen brand presence.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, graphic design, or a related field.
• Minimum of two years of professional experience in social media management, digital content creation, or marketing communications.
• Experience managing organizational social media accounts and creating, publishing, and evaluating digital content.
• Experience creating written, photo, video, or multimedia content for digital platforms.
• Experience maintaining website content with a content management system.
• Strong writing, editing, storytelling, and organizational skills.
• Experience with Adobe Creative Suite, Canva, or similar tools.
• Working knowledge of analytics, SEO, accessibility, and user experience.

Responsibilities

• Plan and manage the college’s social media presence with a strategic content calendar.
• Create, write, edit, schedule, and publish engaging digital content across platforms.
• Identify stories across the college and develop content showcasing students, programs, events, and partnerships.
• Monitor channels, engage audiences, and help manage online reputation.
• Use analytics to evaluate performance and inform improvements.
• Maintain and update website content for accuracy and accessibility.
• Collaborate with departments to support campaigns and enrollment goals.
• Apply SEO and accessibility best practices to content creation.

Skills

Social media

Content creation

Storytelling

Editing

Writing

Project management

Analytics

Education

Bachelor’s degree in marketing/communications

Tools

Adobe Creative Suite

Canva

CMS

Job description

Glen Oaks Community College seeks an Assistant Director of Communications & Marketing – Digital Content to lead social media strategy, storytelling, and content creation, while supporting the college website for recruitment and marketing.

Reporting to the Executive Director, the role plans, publishes, and evaluates content across digital platforms, collaborating with campus partners to tell Glen Oaks stories and strengthen brand presence.