Assistant Director, Design & Visual Media (Remote/Hybrid)

Central Michigan University; Grand Rapids (MI); Hybrid; USD 55,000 - 72,000; Full time

Job summary

Central Michigan University is seeking an Assistant Director of Design & Visual Media to lead the visual expression for CMU Online campaigns. The role creates high-quality visual and multimedia assets for digital and print, aligning with brand standards and audience needs.

Collaborate with CMU Online’s marketing team, manage multiple projects, and coordinate with external vendors for print production. Flexible work arrangements, including remote, hybrid, or on-site options, are considered where

Qualifications

• Bachelor’s degree in graphic design or related field and 1+ year of design experience.
• Proficiency in Adobe Creative Suite; ability to design for multiple channels.
• Experience working with vendors and print production.

Responsibilities

• Designs and produces high-quality visual and multimedia assets for marketing campaigns across digital and print channels, including social media, web, email, video, and recruitment collateral.
• Translates marketing content and messaging into visually compelling creative assets in collaboration with CMU Online’s marketing team.
• Supports the execution of integrated marketing campaigns by delivering creative assets that align with campaign goals, timelines, and audience needs.
• Develops graphics, layouts, illustrations, animations, motion graphics, and other visual elements that enhance campaign performance and engagement.
• Collaborates closely with the University Marketing and Communications office to ensure alignment with institutional brand standards and quality expectations.
• Works cross-functionally with CMU Online teams and other university stakeholders to support marketing and communication initiatives.
• Creates mockups and design concepts to support campaign planning and creative development.
• Maintains and organizes creative assets, templates, and design files to ensure consistency and efficiency across campaigns.
• Coordinates with external vendors on print production, materials, and specifications as needed.
• Stays abreast of current and emerging design trends, tools, and best practices to continuously improve the quality and effectiveness of creative output.
• Ensures all visual content reflects the appropriate tone, quality, and audience alignment.

Skills

Multichannel design

Vendor collaboration

Conceptual design

Typography

Color theory

Layout

Photography

Visual hierarchy

Prepress

Project management

Attention to detail

Accessibility

Inclusive design

Collaboration

Motion graphics

Video editing

Brand guidelines

Higher ed marketing

Education

Bachelor’s degree in graphic design, digital media, or visual communication

Tools

InDesign

Illustrator

Photoshop

Adobe Creative Suite

Job description

Central Michigan University is seeking an Assistant Director of Design & Visual Media to lead the visual expression for CMU Online campaigns. The role creates high-quality visual and multimedia assets for digital and print, aligning with brand standards and audience needs.

Collaborate with CMU Online’s marketing team, manage multiple projects, and coordinate with external vendors for print production. Flexible work arrangements, including remote, hybrid, or on-site options, are considered where