Assistant Director, Marketing

Western Kentucky University; Bowling Green (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

Western Kentucky University in Bowling Green, KY, seeks an Assistant Director, Marketing within the Athletic Department. This is a 12-month, full-time role reporting to the Assistant Athletic Director of Fan Engagement/Marketing. Applicants must follow WKU rules and NCAA guidelines.

The role focuses on directing marketing for several sports, expanding student engagement, and creating fan experiences, with strong collaboration across university partners and community groups.

Qualifications

• At least one year of marketing experience.
• Must be able to work evenings and weekends.

Responsibilities

• Lead and direct all marketing efforts for multiple sports, including advertising, fan experience, in-game promotions and scripts.
• Oversee marketing interns and guide their projects.
• Grow student engagement across all WKU sports and strengthen affinity among students.
• Develop and implement new strategies to engage fans at WKU games and events.
• Identify and develop partnerships with community groups, university departments, alumni, and other organizations to support WKU Athletics marketing and sales efforts.
• Collaborate with WKU affiliated groups to drive awareness and support for all sports.
• Conduct stakeholder research to generate revenue ideas for WKU Athletics.
• Perform other duties as assigned by the Director of Marketing.

Skills

Marketing

Communication

Organization

Teamwork

Tools

Adobe Creative Cloud

Microsoft Office

Job description

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about .

Job Description:

Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Director, Marketing within the Athletic Department. This is a 12-month, full-time position. This position will report directly to the Assistant Athletic Director of Fan Engagement/Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

• Manage and direct all marketing efforts for numerous sports to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year): Team Assignments TBD
• Assist with oversight of sports marketing interns.
• Responsible for growing student engagement for all sports and increasing affinity amongst students
• Develop and implement new strategies to engage fans at all WKU games and events
• Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts
• Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports
• Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics
• Other duties as assigned by the Director of Marketing

Knowledge and Skills Considered Essential for Success:

• Must be self-motivated and team-oriented
• Excellent organization, interpersonal, and communication skills
• Computer experience, especially with Adobe Creative Cloud and Microsoft Office
• The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service

Requirements:

• At least one year of marketing experience
• Must be able to work evenings and weekends

Additional Information:

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, may contact the Office of Institutional Equity at 270-745-5121 for assistance. To report concerns related to WKU's Discrimination and Harassment Policy, No. 0.2040 and/or WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation Policy, No. 0.2070, please complete the Discrimination, Harassment, and Retaliation Reporting Form . Additional information regarding Title IX, including contact information for the Title IX Coordinator and reporting options, is available on WKU's Title IX website .

For information related to job postings, application status, or the hiring process, please email [e-mail] .