Assistant Director

The Learning Experience; Ephrata (Lancaster County); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Employee discounts

Training & development

Opportunity for advancement

Job summary

The Learning Experience – Ephrata is seeking an Assistant Director who blends enrollment growth with business operations. You will own the lead pipeline from inquiry to enrollment, run tours, and close contracts while managing marketing and community outreach to keep inquiry volume high.

You will also handle billing, tuition collection, vendor relations, and staff scheduling in partnership with the Center Director, driving center growth toward full capacity.

Qualifications

• 2+ years in childcare administration, enrollment/sales, or business operations.
• Hunter mentality focused on closing leads.
• Comfort with tuition, billing, and basic P&L.
• Strong organizational skills and attention to detail.
• Marketing and social media savvy.

Responsibilities

• Own the entire lead pipeline — tracking, follow-up, and enrollment conversion.
• Lead tours and act as the enrollment closer.
• Manage enrollment metrics and CRM so no lead falls through.
• Plan and execute local marketing and community outreach.
• Support day-to-day business operations, including billing and payroll coordination.

Skills

Enrollment sales

Marketing savvy

Organizational skills

Parent communication

P&L awareness

Job description

Benefits

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Training & development

Assitant Director– Enrollment, Marketing & Business Operations

About Us

The Learning Experience – Ephrata is a brand-new, state-of-the-art early childhood education center, DHS-certified for up to 122 children. We're building something special in the Ephrata community, and we need a driven, business-minded Assistant Director to help us grow fast and run tight.

The Role

This isn't a traditional "back office" Assistant Director role. We're looking for someone who treats enrollment growth like a sales target, owns every lead from first call to signed contract, and runs the business side of the center alongside our Center Director. You'll split your time between the front lines of family-facing marketing and enrollment, and the numbers/operations side of the business.

Think of yourself as half growth-driver, half business manager — accountable for filling seats and keeping the business running smoothly.

What You Own — Enrollment & Lead Management

• Own the entire lead pipeline — every inquiry (phone, web, walk-in, referral) gets tracked, followed up, and driven to a tour and enrollment
• Respond to leads fast and follow up persistently until you get a yes or a clear no
• Conduct center tours that convert — you're the closer
• Track enrollment metrics weekly: leads in, tours booked, conversions, waitlist by room/age group
• Manage a simple CRM/tracking system so no lead ever falls through the cracks

Marketing & Community Outreach

• Plan and execute local marketing: social media, flyers, community events, employer partnerships, chamber of commerce activity
• Represent TLE Ephrata at community events, basket drops, and local partnership opportunities
• Work with local media/radio and digital advertising to keep inquiry volume up

Business Manager Duties

• Support day-to-day business operations: billing, tuition collection, family account management
• Assist with payroll coordination, vendor relationships, and basic bookkeeping support
• Help manage subsidy/ELRC family billing and paperwork
• Partner with the Center Director on staffing schedules, ratios, and compliance
• Support budgeting, expense tracking, and operational reporting to ownership

What You Bring

• 2+ years in childcare administration, enrollment/sales, or business operations (childcare industry experience strongly preferred)
• A genuine hunter mentality — you like chasing and closing, not just answering the phone when it rings
• Comfort with numbers: tuition rates, billing, basic P&L thinking
• Strong organizational skills — you don't let things slip
• Warm, professional presence with parents; direct, accountable presence with ownership
• PA Chapter 3270 knowledge a plus (or willingness to learn fast)
• Marketing/social media savvy

What We Offer

• Competitive base salary + strong enrollment-based performance incentives
• Opportunity to shape a growing center from the ground up
• Direct mentorship from ownership on the business side
• Room to grow as the center scales toward full capacity (~170 children)

The Learning Experience – Ephrata is an equal opportunity employer.