Assistant Brand Manager

MDA Edge; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

MDA Edge is seeking a motivated Assistant Brand Manager for their skincare brand, focusing on marketing operations and brand storytelling. The role includes product launches, campaign execution, and collaboration with retail teams. Candidates should have a degree in marketing and 3-5 years of relevant experience, alongside a passion for beauty trends.

Qualifications

• 3–5 years of marketing experience, preferably in skincare or beauty.
• Experience working with Sephora, Ulta, or beauty specialty channels.
• Proven ability to apply analytical thinking and data-driven decision-making.

Responsibilities

• Support new product launches and integrated marketing campaigns.
• Collaborate with sales and retail teams on promotions.
• Track SKU and campaign performance, preparing reports.

Skills

Communication

Organizational

Time-management

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Microsoft Office

Adobe Creative Suite

Canva

Google Analytics

Job description

1 week ago Be among the first 25 applicants

This range is provided by MDA Edge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $45.00/hr

Job Summary: We are seeking a highly motivated and detail-oriented Assistant Brand Manager to support our growing skincare brand. The ideal candidate is passionate about beauty and wellness, understands current skincare trends, and is eager to contribute to brand storytelling, campaign execution, and daily marketing operations.
Work Hours:

• 5 days a week, 9 AM–6 PM or 10 AM–7 PM (EST)
• In-office 2 days per week

Key Responsibilities:

• Support new product launches, including concept development, copywriting, product positioning, packaging, sample coordination, competitive research, retailer submission decks, and go-to-market planning
• Collaborate with sales and retail teams to develop in-store and online promotions, ensuring alignment with brand strategy
• Assist in the planning, coordination, and execution of integrated marketing campaigns across digital, social, and retail channels
• Coordinate PR events, sampling activations, and pop-ups, handling logistics, timelines, and vendor communication
• Track SKU and campaign performance, preparing weekly/monthly marketing reports
• Compile the weekly 360 marketing deck (sales review, newness performance tracker)
• Assist with demand planning for new items (monthly) and inventory management for brand and channels
• Conduct competitive and trend analysis to inform campaign strategies and innovation planning
• Partner closely with cross-functional teams to enhance brand awareness, sales, profitability, and stock levels
• Lead brand initiatives and gain alignment on key strategies requested by the Brand Manager

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3–5 years of marketing experience, preferably in skincare, beauty, or Client industry
• Experience working with Sephora, Ulta, or beauty specialty channels
• Strong communication, organizational, and time-management skills
• Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva, or Google Analytics is a plus
• Passionate about skincare and knowledgeable about beauty trends and consumer behavior
• Self-starter with a proactive attitude and a keen eye for detail
• Proven ability to apply analytical thinking and data-driven decision-making
• Experience collaborating with R&D, Supply Chain, and Sales teams to develop innovative products with compelling storytelling and seamless execution

Preferred Qualifications:

• Ability to read Korean (preferred); reading, writing, and speaking Korean is a strong advantage

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  IT Services and IT Consulting

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