Assistant Brand Manager - Goody Hair Care

BBI Company; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

An established industry player is on the lookout for a passionate Assistant Brand Manager to join their dynamic team. This exciting role focuses on supporting the growth of a beloved hair care brand through strategic marketing initiatives and innovative product development. Collaborating with various teams, you will analyze market trends and consumer insights to drive impactful campaigns. If you have a keen eye for beauty trends and a desire to make a mark in brand management, this is your chance to shine in a fast-paced environment where creativity meets strategy. Join a vibrant team dedicated to shaping the future of hair care!

Qualifications

• 1-3 years of experience in brand management or marketing roles.
• Strong analytical and communication skills are essential.

Responsibilities

• Assist in developing and executing brand strategies aligned with business goals.
• Support marketing campaigns across social media and e-commerce.

Skills

Analytical Skills

Communication Skills

Collaboration Skills

Digital Marketing

Market Research

Project Management

Education

Bachelor’s degree in Marketing

MBA

Tools

Nielsen

IRI

PowerPoint

Job description

Assistant Brand Manager - Goody Hair Care

Join to apply for the Assistant Brand Manager - Goody Hair Care role at Beauty by Imagination (BBI)

About the Role
We are seeking a passionate and data-driven Assistant Brand Manager to support the growth and development of our Goody Hair Accessories and Styling Brand. This role will work closely with cross-functional teams (social marketing, sales, product development, supply chain) to drive brand strategy, innovation, and consumer engagement. If you are a strategic thinker with a passion for beauty and hair care, an eye for trends, a drive to be a part of impactful marketing campaigns, and a desire to start a career in Brand Management, this is an exciting opportunity to help shape the future of a beloved brand. This role reports to the Director of Goody Brand Marketing and is located in the Nomad area of NYC.

Key Responsibilities

• Brand Strategy & Execution: Assist in the development and execution of brand strategies, ensuring alignment with business objectives, sales and profit goals, and market trends.
• Marketing Campaigns: Support 360° marketing campaigns, including social media, influencer partnerships, retail activation, and e-commerce.
• Innovation & Product Development: Collaborate with R&D to help develop and launch new products, from concept to commercialization. Need for strong oral, written and PowerPoint skills to help develop selling stories.
• Consumer Insights & Market Research: Analyze market data, consumer trends, and competitive landscape to identify growth opportunities.
• Performance Analysis: Track sales performance, ROI, and marketing KPIs to optimize campaigns and brand growth.
• Retail & E-commerce Support: Work with sales teams to help develop retailer-specific strategies, display options, and support e-commerce growth.
• Budget Management: Assist in managing the brand’s marketing budget, ensuring cost-effectiveness and ROI. P&L familiarity a plus.

This role also includes ad-hoc responsibilities and projects including maintaining large image asset databases across multiple platforms and managing ratings & reviews agency and process.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1 to 3 years of experience in brand management, marketing, or related roles (CPG and/or beauty experience preferred, but not necessary).
• Strong analytical skills. Some experience in market research and data analysis (Nielsen, IRI, etc.) preferred.
• Knowledge of digital marketing, social media, influencer marketing, and e-commerce.
• Flexibility and ability to prioritize daily demands to meet deadlines and manage multiple projects in a fast-paced environment.
• Strong communication and collaboration skills. Ability to influence within a matrixed organization.
• Passion for beauty, hair care, and consumer trends.

Compensation: $70K/yr- $80K/yr

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Manufacturing