Little Spoon’s Associate Brand Manager Job Opening – Remote Little Spoon

Packs Light; New York (NY); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative startup is seeking an Associate Brand Manager to drive product innovation and brand awareness. This role involves crafting insightful product strategies, managing the product development process, and analyzing market trends to enhance the brand's portfolio. The ideal candidate will possess strong analytical skills, creativity, and a passion for consumer insights. Join a dynamic team where your contributions will shape the future of the brand in a fast-paced environment. If you're ready to make an impact and thrive in an entrepreneurial setting, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in consumer packaged goods marketing.
• Strong analytical and creative problem-solving skills are essential.

Responsibilities

• Assist in developing marketing plans and managing product launches.
• Analyze business performance and consumer research to inform strategies.

Skills

Consumer Packaged Goods Marketing

Analytical Skills

Creative Problem Solving

Project Management

Copywriting

Data Analysis

Interpersonal Skills

Attention to Detail

Education

Bachelor’s Degree

Tools

AC Nielsen

SPINS

IRI

MS Office (Outlook, Word, Excel, PowerPoint)

Job description

Work remotely or from New York as an Associate Brand Manager for a startup

Who: Must have 3 years of consumer packaged goods marketing experience or other proven relevant experience, Must have a Bachelor’s degree

Deadline: ASAP!!!

Little Spoon is hiring an Associate Brand Manager to help support product innovation, consumer insights, and brand awareness. Reporting to the Senior Brand Manager on the Marketing team, you will play an active role in crafting insightful product strategies, developing product packaging, and supporting go-to-market plans.

The Associate Brand Manager will also manage branded product development processes, delivering performance tracking, and competitive/market reviews.

This individual is innovative, enthusiastic, understands the product development process, exhibits strong analytical skills, is detail-oriented, and is a creative problem solver. Utilizing market and consumer insights, this individual will support the building and managing of the Little Spoon portfolio.

What you’ll do

Some of your responsibilities will include:

• Assisting in the development of detailed marketing plans and communication to achieve stated objectives.
• Owning brand voice/mastery of competitive space to develop differentiated positioning and creative copywriting to communicate key product attributes.
• Managing product site launch process with ownership of product updates and details, serving as lead cross-functionally in ensuring effective change management communication.
• Managing the packaging process by facilitating marketing briefs with design teams and working with cross-functional teams for packaging approvals within designated timelines.
• Developing and maintaining in-depth industry knowledge via competitive and category analysis.
• Analyze business performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations.
• Performing audits and refining the physical customer experience from delivery to unboxing.
• Supporting in product assortment and SKU rat analysis.
• Supporting customer experience evaluation driving recommendations on plans, bundling, and strategic customer approach.

What you need

• Experience with AC Nielsen, SPINS, or IRI.
• Experience analyzing data & translating to recommendations.
• Excellent creative instincts and comfort with visual design.
• Excellent in copywriting/positioning.
• Excellent project management and organizational skills, ability to prioritize multiple priorities, and strong attention to detail.
• Self-motivated and strong analytical/problem-solving skills.
• Ability to thrive in a high-paced, entrepreneurial work environment and meet business-driven deadlines.
• Strong bias for thoughtful action. Acts like an owner and can run independently.
• Computer skills including MS Office programs such as Outlook, Word, Excel, and PowerPoint.
• Strong interpersonal skills and ability to communicate (verbal/writing) effectively.
• Ability to collaborate at all levels of the organization and across other functional areas.
• Preferred knowledge of the Consumer Product Goods Industry.