Global Brand Campaigns & Experience Leader

Moody's Corporation; New York (NY); On-site; USD 126,000 - 182,000; Full time

Job summary

Moody’s Corporation in New York seeks a senior brand marketing leader to drive high-visibility campaigns and brand experiences across global markets.

You will shape brand strategy, manage integrated campaigns from brief to delivery, and mentor teams while partnering with senior leadership to set objectives and metrics. The role emphasizes AI-driven workflow improvements and ethical AI use.

Qualifications

• 8–12 years of brand marketing experience including agency and client-side work.
• Experience leading integrated brand campaigns from strategy to measurement.
• Hands-on across account management, production, brand strategy and creative direction.
• Strong media planning, budgets, vendor relationships and agency partnerships.
• Excellent writing, presentation and storytelling skills.
• Strong project management with cross-time-zone work.
• Collaborative with senior stakeholders and cross-functional teams.
• Experience with AI concepts and tools to improve workflows and risk management.

Responsibilities

• Lead high-visibility brand campaigns, sponsorships and experiences that strengthen Moody’s global brand.
• Shape brand strategy, messaging frameworks translating complex concepts into clear narratives.
• Lead campaigns from creative brief to delivery, ensuring strategic alignment.
• Partner with senior leadership to define objectives, metrics and post-campaign evaluation.
• Oversee paid media planning and buying with external agencies and media owners.
• Manage budgets, timelines and vendor relationships to meet goals.
• Provide creative direction and ensure consistency of Moody’s brand voice.
• Serve as day-to-day lead on global initiatives, aligning scope, timeline and budget.
• Build relationships with senior stakeholders and mentor junior team members.

Skills

Brand marketing

Campaign leadership

Account management

Production

Brand strategy

Creative direction

Media planning & budgeting

Writing & storytelling

Project management

Stakeholder collaboration

AI concepts & tools

Education

Bachelor's degree in marketing, communications, business or related field

Job description

Moody’s Corporation in New York seeks a senior brand marketing leader to drive high-visibility campaigns and brand experiences across global markets.

You will shape brand strategy, manage integrated campaigns from brief to delivery, and mentor teams while partnering with senior leadership to set objectives and metrics. The role emphasizes AI-driven workflow improvements and ethical AI use.