Senior Director, Asset Management Content & Campaigns

Moody's Investors Service; New York (NY); On-site; USD 113,000 - 164,000; Full time

Job summary

Moody's Investors Service is seeking a senior Marketing professional to drive integrated campaigns for the Asset Management business. You will develop content and narratives, coordinating across digital channels, events, and partnerships to boost growth and market leadership.

You will leverage AI tools for research and content development, while aligning messaging with client needs and industry trends. This US-based role offers a competitive salary and comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field is required.
• Advanced degree is preferred.

Responsibilities

• Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody's Asset Management business.
• Lead integrated, multi-channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support Asset Management go-to-market strategy.
• Manage campaign execution, timelines, and cross-functional coordination to ensure successful delivery from planning through launch.
• Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives, growth priorities, and target audiences.
• Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations.
• Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns around strategic growth areas such as Private Credit.

Skills

Campaign strategy

Content creation

Project management

Data-driven marketing

B2B SaaS marketing

AI tools in marketing

Asset Management marketing

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field

Advanced degree (preferred)

Job description

Moody's Investors Service is seeking a senior Marketing professional to drive integrated campaigns for the Asset Management business. You will develop content and narratives, coordinating across digital channels, events, and partnerships to boost growth and market leadership.

You will leverage AI tools for research and content development, while aligning messaging with client needs and industry trends. This US-based role offers a competitive salary and comprehensive benefits.