Area Sales Manager

UnionMain Homes; Dallas (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

UnionMain Homes is seeking an Area Sales Manager to lead home sales in the DFW area. This on-site role requires guiding a sales team, managing pipeline, and ensuring top-tier customer experiences from inquiry to closing.

You will analyze market trends, coach reps, coordinate with marketing and construction, and build relationships with agents and buyers to grow market share and brand presence in a dynamic residential community environment.

Qualifications

• Proven experience in residential real estate or new home sales.
• Strong leadership, coaching and performance monitoring abilities.
• Strong communication, negotiation and interpersonal skills.
• Solid understanding of local real estate markets, pricing, and contracts.

Responsibilities

• Lead and coach sales representatives to meet and exceed targets.
• Manage pipeline, pricing, promotions, and market monitoring.
• Collaborate with marketing and construction teams to align strategy.
• Prepare sales reports and ensure compliance with housing regulations.
• Build relationships with real estate agents, partners, and buyers to grow market share.
• Conduct regular site visits and manage on-site model homes and sales offices.

Skills

Leadership

CRM proficiency

Negotiation

Communication

Market knowledge

Education

Bachelor's degree in Business/Marketing/Real Estate

Tools

CRM software

Sales analytics

Job description

Company Description

UnionMain Homes is a homebuilder with over 50 years of experience helping families create their dream homes. The company focuses on delivering quality construction, thoughtful design, and reliable service throughout the homebuilding process. Team members are part of a collaborative environment where daily work directly impacts customers’ lives and long‑term satisfaction. UnionMain Homes values integrity, professionalism, and a commitment to making every day meaningful for homeowners and employees alike.

Role Description

The Area Sales Manager is a full‑time, on‑site role based in DFW, TX, responsible for leading and driving home sales within an assigned territory. This position oversees model home and sales office activities, manages the sales pipeline, and ensures an exceptional customer experience from initial inquiry through contract and closing. Daily tasks include coaching and supporting sales representatives, monitoring market trends and competitor activity, and collaborating with marketing and construction teams to meet sales targets. The Area Sales Manager will conduct regular site visits, review pricing and promotions, prepare sales reports, and maintain compliance with company policies and applicable housing regulations. This role also involves building relationships with real estate agents, local partners, and prospective buyers to strengthen the UnionMain Homes brand and grow market share.

Qualifications

• Demonstrated experience in residential real estate sales, new home sales, or related housing industry roles.
• Strong leadership and team management skills, including coaching, performance monitoring, and goal setting.
• Proficiency in sales planning, pipeline management, and CRM or sales tracking tools.
• Excellent communication, negotiation, and interpersonal skills for working with customers, realtors, and internal teams.
• Solid understanding of local real estate market dynamics, pricing strategies, and basic contract processes.
• Ability to work on‑site in Celina, TX, with a flexible schedule that may include evenings and weekends as needed.
• Strong organizational and time‑management abilities, with attention to detail and follow‑through.
• Bachelor’s degree in Business, Marketing, Real Estate, or a related field preferred; relevant experience may substitute.
• Comfort with basic digital tools, including email, office productivity software, and online listing platforms.
• Commitment to a professional, inclusive, and customer‑focused work environment.