Area Sales Leader, Homebuilding Growth & Coaching

Tri Pointe Homes; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Tri Pointe Homes Houston is looking for an experienced Area Sales Manager to lead and develop the field sales team, maximize the area’s sales performance and margins, and drive coaching and training programs across communities.

The role requires 2–3 years in homebuilding leadership, strong interpersonal and communication skills, and proficiency with SalesForce CRM. Collaboration with community sales teams to forecast sales and close schedules is essential.

Qualifications

• High School Diploma or GED required.
• College degree strongly preferred.
• 2–3 years experience working in the homebuilding industry in a similar leadership role strongly preferred.
• Knowledge and experience of new home sales, escrow, lending, and sales training.
• Exceptional interpersonal, verbal, and written communication skills.
• Demonstrated ability to coach both high and low performers in a structured and motivational fashion; comfortable role-playing.
• Proficient in Microsoft applications, including Word, Excel, and Outlook.

Responsibilities

• Actively monitors potential future sales personnel hires by visiting competitors’ sales offices periodically, formally tracking high-potential candidates, and engaging candidates when openings arise.
• Interviews and hires New Home Advisors and New Home Associates/Assistants to produce a best-in-class sales force.
• Ensures job expectations and periodic performance goals are clearly understood by each team member.
• Co-preps and co-leads sales meetings and formalized training.
• Owns the Salesforce CRM process and ensures engagement of field sales team with effective consistent use of the system.
• Evaluates each member of the sales team as they prepare/maintain the sales office environment and model homes, interact with prospective buyers, describe the unique customer value proposition, and enter/track information in SalesForce CRM to identify areas for improvement where coaching is appropriate.
• Coaches sales team members via instruction, role-playing, and interactive discussion, both informally and formally using the Company’s established coaching and performance improvement processes to achieve sales, high customer satisfaction, and other business plan goals.
• Recognizes top performers and strategically leverages strengths to promote positivity and encourage constructive behaviors.
• Proactively monitors and engages poor performers to develop weaker areas and, when necessary, moves non-performers out of the Company if performance does not improve.
• Visits competitor communities to complete competitive market analysis, gather market data and intelligence (e.g. pricing, product specifications, release and sales information, incentives, lot premiums, options, etc.), and provides summary reports to management.
• Solicits and summarizes input from community sales team members regarding customer preferences (product, location, community, builder), traffic patterns and quality of traffic, and any other information requested or that may be helpful to management.
• Works collaboratively with individual community sales team members and brand/division management to determine sales forecasts and closing schedules.
• Position Qualifications:
• Other duties as assigned.

Skills

Interpersonal skills

Verbal and written communication

Coaching and training

Team leadership

CRM usage

Education

High school diploma or GED

College degree preferred

Tools

Salesforce CRM

Microsoft Word

Microsoft Excel

Microsoft Outlook

Job description

Tri Pointe Homes Houston is looking for an experienced Area Sales Manager to lead and develop the field sales team, maximize the area’s sales performance and margins, and drive coaching and training programs across communities.

The role requires 2–3 years in homebuilding leadership, strong interpersonal and communication skills, and proficiency with SalesForce CRM. Collaboration with community sales teams to forecast sales and close schedules is essential.