Area Healthcare Growth Director – Market Leader

Encompass Health Corporation; Memphis (TN); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

401(k) match

Stock purchase plan

FSA/HSA benefits

Team culture

Job summary

Encompass Health Corporation in Memphis seeks an Area Business Development Director to serve as a strategic leader for multiple hospitals, strengthening referral networks and expanding access to rehabilitation services in the Memphis region.

In this senior role, you will lead high-performing business development teams, implement market-wide strategies, and collaborate with hospital and clinical leadership to optimize admissions and outcomes.

Qualifications

• Minimum 2 years' experience in healthcare marketing or nurse liaison.
• Bachelor's degree in related area preferred.
• Proven track record in leading or direct sales and marketing, preferably in Healthcare environment.
• Physician relations, Case manager, Managed care knowledge of local market preferred.

Responsibilities

• Provide strategic marketing leadership for multiple hospitals in the region.
• Monitor admissions, discharges, volume trends, payer mix, case mix, patient outcomes and other KPIs.
• Develop and execute marketing plans using data and CRM insights to measure performance.
• Identify market opportunities and risks and report to hospital and senior leadership.
• Lead marketing operations including recruiting, hiring, coaching, and developing team members.
• Manage territory assignments, sales strategies, budgets, and grassroots outreach.
• Oversee admission-related processes including insurance verification and pre-certification requirements.
• Collaborate with clinical leadership to evaluate admission appropriateness and service expansion.
• Build and maintain strong referral source relationships and differentiate Encompass Health from competitors.
• Collaborate on marketing materials, PR, and media outreach to meet market objectives.

Skills

Strategic leadership

Marketing leadership

Healthcare marketing

Sales experience

Team development

Education

Bachelor's degree (related area)

Tools

CRM software

Job description

Encompass Health Corporation in Memphis seeks an Area Business Development Director to serve as a strategic leader for multiple hospitals, strengthening referral networks and expanding access to rehabilitation services in the Memphis region.

In this senior role, you will lead high-performing business development teams, implement market-wide strategies, and collaborate with hospital and clinical leadership to optimize admissions and outcomes.