Area Growth & Leadership Director

BNI Global; Virginia; On-site; USD 120,000 - 180,000; Full time

Job summary

BNI Global in the United States market seeks an Area Director to drive revenue growth, membership expansion, and retention across the Virginia region. You will lead Directors, Ambassadors, and Launch Directors to deliver measurable business results and strong member value.

You will build growth plans, oversee new chapter development, and employ data-driven coaching to improve performance, engagement, and leadership development while ensuring adherence to BNI systems and standards.

Qualifications

• Proven leadership experience with responsibility for business growth, sales performance, or operational results.
• Ability to develop and execute growth strategies that achieve measurable business outcomes.
• Strong understanding of sales, marketing, customer retention, and performance management principles.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision-making skills with the ability to interpret data and drive action.
• Excellent communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with a results-oriented approach to leadership.

Responsibilities

• Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
• Drive market expansion and oversee new Chapter development initiatives.
• Build and maintain a robust pipeline of prospective Members, Chapter opportunities, and leadership talent.
• Drive net Membership growth through strategic recruitment, retention, and engagement initiatives.
• Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
• Partner with Regional Development to develop and execute area growth plans aligned with market objectives.
• Establish clear performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors.
• Coach team members to improve results in Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
• Utilize reporting and analytics to evaluate Chapter health, identify performance gaps, and implement corrective action plans.
• Foster a high-performance culture focused on measurable outcomes and continuous improvement.
• Conduct regular business reviews to assess progress toward area goals and strategic initiatives.
• Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors.
• Lead onboarding, training, and professional development initiatives for all area team members.
• Build collaborative leadership teams that support growth objectives and operational excellence.
• Provide ongoing coaching, mentorship, and performance feedback to maximize team effectiveness.
• Create succession plans and leadership pipelines to ensure long-term market sustainability.
• Ensure Chapters have strategic growth plans that support Member success and long-term sustainability.
• Drive initiatives that increase Member engagement, participation, and retention.
• Support Chapter leadership teams in executing growth, visitor attraction, and Member development strategies.
• Champion programs and events that strengthen Member experience and increase business opportunities for Members.
• Collaborate with support teams to proactively address Member concerns and retention risks.
• Ensure consistent execution of BNI systems, standards, and best practices.
• Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives.
• Monitor budgets, resources, and operational priorities to maximize efficiency and effectiveness.
• Partner with Operations and Member Support teams to ensure a seamless Member experience.
• Maintain compliance with organizational policies and ethical business practices.

Skills

Leadership

Strategic thinking

Sales leadership

Data analysis

Communication

Job description

BNI Global in the United States market seeks an Area Director to drive revenue growth, membership expansion, and retention across the Virginia region. You will lead Directors, Ambassadors, and Launch Directors to deliver measurable business results and strong member value.

You will build growth plans, oversee new chapter development, and employ data-driven coaching to improve performance, engagement, and leadership development while ensuring adherence to BNI systems and standards.