Area Director, West - Lead Luxury Boutiques & Growth

Brobston Group; San Francisco (CA); On-site; USD 200,000 - 250,000; Full time

Job summary

Cartier is seeking an Area Director, West to lead a multi-boutique luxury retail portfolio. You’ll partner with Regional AVP and cross-functional teams to translate strategy into measurable results.

You’ll coach Boutique Directors, drive client relationships and clienteling, and elevate omnichannel experiences while upholding Cartier’s standards of elegance.

This role demands 8-10 years of leadership in luxury retail, P&L ownership, and willingness to travel.

Qualifications

• 8-10 years of progressive leadership experience in luxury retail or hospitality.
• Experience leading multiple locations with P&L responsibility.
• Ability to coach leaders and develop succession plans.
• Deep understanding of luxury retail, clienteling, omnichannel strategy, and operational excellence.
• Willingness to travel and work retail hours, including weekends.

Responsibilities

• Provide strategic leadership across multiple boutiques in the West region, aligning with regional strategy and corporate priorities.
• Inspire Boutique Directors, elevate teams, strengthen client relationships, and shape the commercial future of Cartier in the West.
• Lead client experiences and omnichannel initiatives, ensuring hospitality and elegance in every interaction.
• Build partnerships across boutiques, Regional Leadership, and Richemont, representing Cartier within the luxury community.

Skills

Leadership

P&L Responsibility

Coaching Leaders

Luxury Retail Knowledge

Travel Flexibility

Clienteling & Omnichannel

Education

Bachelor's degree in business

Tools

SAP

Job description

Cartier is seeking an Area Director, West to lead a multi-boutique luxury retail portfolio. You’ll partner with Regional AVP and cross-functional teams to translate strategy into measurable results.

You’ll coach Boutique Directors, drive client relationships and clienteling, and elevate omnichannel experiences while upholding Cartier’s standards of elegance.

This role demands 8-10 years of leadership in luxury retail, P&L ownership, and willingness to travel.